Mike Tyson recently made a huge success with his Mike Bites cannabis-infused gummies. The primary idea for the gummy came from his 1997 bout with former world champion Evander Holyfield. On June 29, 1997, Mike Tyson faced Evander Holyfield at MGM Grand, Las Vegas, with the WBA World Heavyweight title on the line. Holyfield was too good for Tyson to handle that night.

While fighting Holyfield, Tyson bit him in the ring. Aggressively and with ill intentions Tyson bit the ears of Evander Holyfield. Not once but twice Tyson bit Holyfield inside the boxing ring. As a result of Tyson’s vicious biting, blood started pouring down Holyfield’s ears and it smeared him.

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Years later, Mike Tyson took advantage of that infamous night. With the story of Tyson biting Holyfield, the ‘Baddest Man on the Planet’ came up with Mike Bites. However, that was not it. Recently, Mike Tyson joined hands with none other than his former rival Evander Holyfield.

UFC star Jorge Masvidal took to Facebook and offered his opinion about Holy Ears, an initiative by Tyson and Holyfield. Masvidal, in a word, said, “Genius!” and shared a laughing emoji.

Mike Tyson on Holy Ears with rival Evander Holyfield

Regarding his partnership with ‘Iron‘ Mike, Holyfield said the following: “Mike and I have a long history of competition and respect for one another. And that night changed both of our lives…. Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. 

Tyson obviously returned the sentiments of Evander Holyfield. He joked about it. Kid Dynamite said that had he been on cannabis, he would have definitely not bit the poor ears of Holyfield. Anyway, three flavours would be available for Holy Ears by Tyson and Holyfield.

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The three flavours would include ‘Cherry Pie Punch’, ‘Sour Apple Punch’, and ‘Black Eye Berry’. What do you think about Tyson and Holyfield’s marketing strategy? Would you like to try some Holy Ears gummies? Share your thoughts in the comments below with us.

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