Logan Paul and KSI‘s Prime Hydration are going places. They recently celebrated one billion sales by organizing intercontinental promotional events. Outside of the regular over-the-counter sales, the brand is making clear headway into the world of sports. Apart from the multi-year deal with the UFC, Prime Hydration has entered into a sponsorship deal with FC Barcelona. But individual athletes, too, have become a part of the Prime’s endorsement programs.

Alexander Volkanovski and Israel Adesanya became the multinational brand’s ‘first official athletes’ this year. So how can boxing be left out? After all, it rained big matches this year. With such promising line-ups on the horizon, the coming year promises to be fruitful as well. Thus, when the iron is hot, Prime Hydration has reportedly partnered with two of the biggest names in boxing. Through its Instagram handle, the nutritional drink maker announced a tie-up with former undisputed champion Terence Crawford and former two-time world champion Shakur Stevenson.

Nutritional succor to boxers

A few hours ago, through its Instagram account, @drinkprime shared, “PRIME is proud to partner with boxing’s greatest, @tbudcrawford (40-0) and @shakurstevenson (20-0), as we continue to elevate the best in the world!” The YouTubers-turned-boxers have, as many experts might perceive, pulled off a major coup. With his unblemished record and recent achievements, Terence Crawford, the pound-for-pound best boxer in the world, has earned a spot on the coveted ‘face of boxing’ list.

Many tout his protege, Shakur Stevenson, as the next big thing in boxing. The 26-year-old Newark, New Jersey-born southpaw meets Dominican Edwin De Los Santos in a few hours. Like Crawford, he too remains unbeaten, besides bagging two world titles in his career thus far. Incidentally, for him, the Prime Hydration sponsorship follows the Reebok deal he signed two weeks ago.

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Founded last January by the two former boxing rivals, Prime Hydration has been going places. Incidentally, stores selling the drink reported running out of supply at a surprising number of locations.

Game of Flames

Logan Paul was in New York, while KSI was in London. Both had a Golden Prime bottle, reportedly worth $500,000 each. As scores of fans saw, it was a young kid in London who finally cracked the code needed to access the London Golden Prime bottle. Unfortunately, since no one could break through the code in the United States, per the conditions of the challenge, the piece in New York had to go through incineration. Surely, that was one heck of a way to celebrate a feat the brand achieved in barely two years of its existence.

Who Is the Real Owner of Prime Hydration? And No It’s Neither KSI Nor Logan Paul

Do you think De Los Santos would be able to stage a big upset against Stevenson today? Please share your views with us in the comments below.

Watch This Story: Shakur Stevenson vs. Edwin De Los Santos Stats: Record, Weight, Height, Reach, and Knockout Ratio