YouTube megastar Jimmy “MrBeast” Donaldson is a prospering content creator on his way to potentially becoming the first YouTube billionaire. He was the most subscribed YouTube channel in 2022. Along with his content creation career, he is also an entrepreneur running businesses like Feastables and MrBeast Burger.

Since the first time he hit the upload button, he has been having a remarkable journey. Above all, he has almost 130 million subscribers, and it seems to be increasing by the day. One does think about the checkpoints that he must have to maintain a consistent performance on board. As per the experts that used to work for firms like McKinsey & Company and Ernst & Young, it seems it all boils down to the five most critical points that Jimmy used to create his estimated $2.5 billion empire.

Five major points that back MrBeast in his flourishing journey to the top

The first point becomes the factor of obsession. MrBeast has voiced on many occasions that obsession leads one to explore new capabilities in the respective field. Likewise, Jimmy has been obsessive about content creation to the point that he even dropped out of college. But later went ahead to retire his mom through his YouTube earnings. Hence, proving the ‘giving it all’ spirit that he fancies.

The second point and a rather pivotal one, becomes the notion of brainstorming and searching for viral video ideas consistently. “I Survived 50 Hours In Antarctica,” “Hydraulic Press Vs Lamborghini,” and “I Spent 50 Hours In Solitary Confinement” are some themes of MrBeast videos that records millions of views. This point justifies that the core theme becomes the soul of a video and the sole reason for one to click and see it.

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For the third point, the notion of setting realistic goals seems to be practiced by MrBeast. As per experts, MrBeast tries to set realistic goals to avoid burning out by aiming too high and rather, moving forward step by step by learning new things on his way.

Forth point suggests the brand-building strategy which means the way the sponsorships are addressed. For this, MrBeast welcomed deals in which he could artistically give away more money to people while giving a shoutout to the brand for helping with the giveaway, and earning more views. Further, this led to making his own brand (s) and addressing the wider audience. Also, making a team does a great job of getting the tasks done efficiently.

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For the last point, numbers become crucial. Admitted to being a numbers guy in Lex Fridman’s podcast, MrBeast is known to analyze his data like audience retention, number of views, the subscribers gained, etc. This helps him to keep track of the approach that he takes and sort out the best possible outcome.

Thus, these were the points that the experts feel to be backing MrBeast. For visual aid, one can see the related video by YouTube channel Creators Mafia down below:

What do you about these points? Do you think there can be more that could be added? Feel free to share with us down below.

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