Jimmy ‘MrBeast’ Donaldson is the highest-paid YouTuber of 2021 as per Forbes, collecting over a whopping $54 million USD from the platform. The crazy YouTuber has had success with several projects this year, both content-related, such as his very own Squid Games, as well as individual ventures, such as his MrBeast Burger project.

The YouTuber and philanthropist has close to 154 million subscribers spread across his various channels. Coupled with the crazy attention-grabbing thinking of MrBeast, the value of his channels increases instantly. Now, if someone were to tell you that “MrBeast is selling his channel,” you’d be flabbergasted, wouldn’t you? Well, this might not be a long shot.

Is MrBeast actually selling his channel?

Colin and Samir are two popular creators on YouTube famous for their unique and informational videos. In 2020, the two interviewed MrBeast and uncovered how much does the YouTuber spend yearly on making videos. Hint: it’s a lot! You can find out the exact number and more regarding the same by clicking here.

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But the latest video by Colin and Samir was slightly different from the previous one that featured your favorite YouTuber, MrBeast. The latest one is titled, “Why MrBeast should sell his channel.”The video deep-dives into a new concept and reveals an interesting idea that could be the future of a video uploading platform such as YouTube.

The future of creators could take a unique turn

To simplify it, the basic idea would be similar to how things work in the music industry. Colin and Samir explain how music and videos released over time, continue to make money by garnering views. And the number of views is in millions for YouTubers such as MrBeast. Essentially meaning, the value of the entire channel and/or the videos, catalog value, is higher than previously thought. As creators continue to make money via advertisement revenues.

Now, how things could work is through fractional ownership. This means various unrelated entities will be able to own a part of valuable assets. Which in this case would be MrBeast’s channel. Individuals would be able to purchase a certain percentage of the channel’s or video’s future earnings in return for investment and support.

This would also allow him to raise money through the channel’s owners, for videos his audience and channels owners want to see, benefiting both the parties involved.

Why this crazy idea about the future of YouTube actually makes sense

While this might not be monetarily beneficial from the start, it serves another purpose, giving viewers an experience they’ve never had before.

And to tell you why this makes sense, there are plenty of examples in the world at the moment that proves people care a lot about owning something unique. Rather than its utility. To name one, NFTs are a great example.

With this said, all these are speculations at the moment that have a high chance of becoming a reality. Do you think this method is a good idea for content creators and YouTubers? Let us know in the comments section below.

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