YouTube’s eccentric millionaire, MrBeast is ready to take things to the next level once again as he and his team are ready to pay the best “Deez Nuts” jokes an absurd amount of $10,000. With this crazy ploy, Jimmy Donaldson, aka MrBeast, has proved again when it comes to marketing, no one can parallel him. 

The current king of YouTube, MrBeast, has over 134 million subscribers and billions of total views. Other than his astronomically successful YouTube channels, MrBeast also has a few highly successful retail businesses, including his fast-food chain ‘Beast Burgers’ and Chocolate brand ‘Feastables’. To promote the new flavor of Feastables, Jimmy has shared this absurd challenge on TikTok. 

MrBeast is ready to pay for “Deez Nuts” jokes

Recently Jimmy announced his latest flavor for his chocolate brand. And to no one’s surprise, the flavor is called none other than, “Deez Nuts”. It is a peanut butter and chocolate-based flavor, much like the classic Reese’s Puffs. But one thing that sets it apart is its hilarious name, which gives an homage to the internet meme. 

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On February 14, Feastables released the flavor alongside a Twitter video to promote the chocolate. Jimmy revealed that this commercial for the chocolate was supposed to be featured in the Super Bowl. But the cost of the Super Bowl ad fee was too much, even for the man who gives away millions of dollars. 

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Instead, Jimmy took an innovative way and decided to promote the flavor on TikTok. In the viral social media, Jimmy made a short video with the caption, “POV: You tell us a Deez Nutz joke for $10,000.” The rules are simple, TikTok users have to use the platform to duet with the video and share their “Deez Nuts” jokes. 

The content will be up till March 3. The one duet who will be able to win Jimmy and the crew’s hearts will be rewarded with the fat stack of $10,000. However, there is slight disheartening news for those who were looking forward to trying the new chocolate. At the time of writing the article, the flavor had been completely sold on the official website. There have been no updates on when the stocks will be refilled again. 

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What do you think about the ‘Deez Nuts’ challenge? Are you going to take part in it? Let us know in the comments below!