The Japanese Giants Steps Into a New Era After Joining Hands to Create ‘Nintendo Systems’

Published 04/03/2023, 1:30 PM EDT

The Japanese Juggernauts, Nintendo, has stepped into a new era of digital business, with their new venture, Nintendo Systems. This will be a new subsidiary company that will be 80% owned by Nintendo and 20% by DeNA. With this new venture, Nintendo is looking forward to offering new systems and services to consumers.

So far, it is not revealed what exactly this new branch hopes to achieve in the future. But according to the original Japanese article, Nintendo Systems, “aim to create unique entertainment innovations by fusing Nintendo and DeNA’s respective commitments to entertainment and technology.”

A new era of Nintendo begins

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This new wing will be dedicated to the “development and operation of systems related to the digital part of Nintendo’s business.” Having an infamous reputation in the gaming industry for being comparatively ‘backdated’ in terms of digital segments, the Mario owners are looking forward to developing a much more up-to-date digital ecosystem for their brand.

The reports have revealed this new company’s president is Tetsuya Sasaki, who joined Nintendo in 1995 as a software engineer for its EAD division. Previously Sasaki had contributed to the programming sectors of some of the biggest IPs of Nintendo, such as Legend of Zelda, Mario Kart, Animal Crossing, and more.

The company pondered more upon their lack of expertise in the digital aspects of the industry, they stated they are planning to use, “Nintendo’s originality and DeNA’s knowledge of technology as the driving force to create new innovations for the world.” Which most probably will be the main goal of the venture.

Also, according to the reports, the Japanese giants are building a 12-story building dedicated to R&D for video games, and other sectors that the company has stakes in. It is expected that the building will be completed by 2027 and the company has spent over $40 million only on the land.

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Nintendo's expansion is well underway.
Don't forget, they are also building a second 12 story R&D building for video games that will be completed in 2027. They spent $40 million on the land.
They are also building a Nintendo Museum that is supposed to open next year.
— Stealth (@Stealth40k) April 3, 2023

‘Nintendo Systems Co., Ltd.’ has already been added as a “Principal Affiliated Company”, making it clear that they are very serious about this conjunction. According to the official article, they are looking towards using DeNA’s expertise to “continue to take on the challenge of bringing smiles to as many customers as possible”

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Watch this Story: The Best Custom Nintendo Switch Docks

What do you think about this new venture? Do you think it will be beneficial for the company? Let us know in the comments below!

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Written by:

Rituraj Halder is an eSports writer at Essentially sports. Writing creative narratives since his childhood, Rituraj claims to be a modern-day storyteller. He loves JRPGs, single-player titles, and games with good narratives in general.

Edited by:

Jito Tenson

The Japanese Giants Steps Into a New Era After Joining Hands to Create ‘Nintendo Systems’

A new era of Nintendo begins

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