The sales for KSI and Logan Paul-owned PRIME Hydration drinks are off the charts. It has led to many selling the drink in black for a high price. But the co-owner KSI was amused to know that a school had banned PRIME on the premises as students were selling it for black.

The YouTube stars KSI and Logan Paul broke the internet earlier this year by announcing their joint business venture PRIME Hydration. Undoubtedly, it was a massive shock for everyone as the duo started as rivals and also clashed twice inside a boxing ring. However, their brand PRIME is already among the successful brands a few months after its release.

KSI was amused to know a school banned PRIME

The demand for PRIME Hydration drinks in the United Kingdom is beyond imagination. It is nearly impossible to spot a bottle on the shelves there. So, the owners are trying their best to increase the production of their hydration drinks to meet the massive demand.

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But the shortage in supply has led to people selling PRIME in the black market. KSI is aware of this problem and has addressed this issue several times. However, the English YouTuber recently shared a tweet where his friend shared a notice informing him about banning PRIME in their school.

The massive demand for PRIME has even created problems for schools in the UK. A school has notified that their students are bringing the £2 hydration drink to school and selling it at hugely increased prices. Further, they stated to take strict actions against kids who would be got with the drink.

KSI was amused to know about this incident. Further, he jokingly claimed that banning PRIME would affect the growth of those kids as entrepreneurs. KSI’s tweet read, “Gotta let the kids get on their entrepreneurial grind, man.” It seems the shortage of PRIME is teaching more business to kids than any commerce textbooks ever did.

PRIME shortage led to bizarre steps in the UK

It seems not only schools had to come up with bizarre bans but also stores have had to do the same. An ASDA store in the United Kingdom refused to sell KSI’s hydration drink to minors after 7:30 PM. It had also mentioned that young people coming after the mentioned time without a parent or a guardian would not be allowed into the store.

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What are your thoughts about the steps taken by the schools and stores regarding the PRIME Hydration drinks? Share your thoughts in the comments below.