In a busy period that has seen one F1 team after the other launch their dazzling machinery for the 2021 season, the next turn lies with Williams Racing. The Grove-based outfit remain the only other team aside from Ferrari, who are yet to unveil their tools for the upcoming campaign.

Williams are also going with a very innovative way to announce their car this time, with the team set to use augmented reality through a dedicated mobile application.

The launch of the FW43B was originally supposed to take place on March 5,  2021, with a 2 PM GMT scheduled time for the start of proceedings. However, the team’s official app was hacked prior to the car’s unveiling. As a result, Williams was forced to abandon the team’s original launch plans.

The revised launch date is yet to be announced.

“We were very much looking forward to sharing this experience with our fans, particularly during this difficult time when being able to bring in-person experiences directly to our fans is sadly not possible. We can only apologise that this has not been possible” reads a team statement. 

The FW43B app is already available for Apple iOS users, while they will also shortly release the Android version as well.

What’s new with Williams Racing for the 2021 season?

Drivers George Russell and Nicholas Latifi will continue to take to the wheel of Williams’ cars this season. The team have also retained Jack Aitken, who debuted at Sakhir last year, and Roy Nissany in reserve and development roles for the 2021 campaign.

However, this season will mark the first under new owners, Dorilton Capital, who took over from the Williams family after the 2020 Italian GP. The American investment firm have since appointed Simon Roberts as permanent team principal, while also bringing in Jost Capito to operate as the outfit’s CEO.

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The team will look to avoid the wooden spoon in the upcoming campaign

Williams had a very miserable season in 2020, failing to pick up even a single F1 championship point. Russell did get into promising situations during a few races, but ultimately, it failed to materialize into anything concrete.

Therefore, the simplest aim for Williams heading into 2021 season is to avoid the last place in the Constructors’ standings. With a refreshed mindset, Russell and Latifi will hope to utilize some good race pace and secure some points for the team.

Ahead of the 2022 technical regulations hence, Williams would not have great expectations from their car. That said, they will want to please their fans with some impressive showings on the track in qualifying and during the races.

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