
Reuters
Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – November 19, 2022 Red Bull’s Max Verstappen celebrates after qualifying in pole position with second placed Red Bull’s Sergio Perez REUTERS/Leonhard Foeger

Reuters
Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – November 19, 2022 Red Bull’s Max Verstappen celebrates after qualifying in pole position with second placed Red Bull’s Sergio Perez REUTERS/Leonhard Foeger
It shouldn’t come as a surprise when we tell you Lewis Hamilton is the most marketable driver in Formula 1. Most of us would have thought that #2 on the list would be Max Verstappen, especially after the 2022 season. However, the Dutchman was placed fourth and also behind his teammate, Sergio Perez, in the list of most valuable drivers on the grid.
Watch What’s Trending Now!
ADVERTISEMENT
Despite being number two in Red Bull’s driver’s hierarchy, Sergio Perez is more valuable. The Mexican might’ve been behind his teammate all season, but when it came to generating money, Perez took the lead. The Mexican finished third on a list compiled by the experts at Zoomph, a sports brand data specialist company.
The company determined that despite his success on the track, Sergio Perez generated more money among the duo. The Mexican finished third on the list ahead of Verstappen. Perez, as a brand, generated a total of a massive $33.1 million in 2022.
ADVERTISEMENT
Verstappen, as a brand, generated $30.1 million, exactly three million less than Perez’s contribution.
Read More: Max Verstappen Refuses to Give Sergio Perez His Rightful Throne: “Depends on How You Look at It”
ADVERTISEMENT
The two Red Bull men finished behind the Mercedes’ Lewis Hamilton and Ferrari’s Charles Leclerc. The seven-time world champion, as a brand, generated the most amount of money, $59.6 million. Charles Leclerc finished second by accumulating $40 million.
Perez in third is a massive boost for the Mexican for one other aspect.
ADVERTISEMENT
Sergio Perez outscores Max Verstappen to solidify his stake in the Red Bull seat
The Mexican’s ability to generate massive money for a team will definitely work in his favor. This will be a key point in discussions, especially after all the controversy and the fact that Daniel Ricciardo will be breathing down his neck.

Getty
ZANDVOORT – (lr) Sergio Perez of Red Bull Racing, Daniel Ricciardo of McLaren during the F1 Grand Prix of the Netherlands at Circuit van Zandvoort on September 4, 2022 in Zandvoort, Netherlands. KOEN VAN WEEL (Photo by ANP via Getty Images)
The Ricciardo brand generated about $15.7 million, a little more than half of what Perez brought in. This will be important for the Mexican to solidify his claim for the second Red Bull seat. However, Ricciardo won’t stop his pursuit of Perez’s seat for 2024.
ADVERTISEMENT
WATCH THIS STORY: How a Euphoric Sergio Perez Hilariously Leaked His Red Bull Contract Announcement at Monaco
Top Stories
Helmut Marko Drops Bombshell Claims Against Christian Horner Over Red Bull Power Grab Conspiracy

Who Are Lando Norris’s Parents? Meet Adam Norris and Cisca Wauman

Who are Zhou Guanyu’s Parents? Everything We Know About The Chinese Driver’s Family

Max Verstappen’s Siblings: Everything We Know About Victoria, Blue Jaye, Jason Jaxx, and Mila Faye

“Extremely Interested in Pursuing Her”: Tom Cruise Adds Fuel to Dating Rumors With Shakira by Giving Adorable Gift as a Token of Love After Miami GP Get Together

Amidst the drama and the controversies, Perez is still an important figure in the Red Bull camp. If his contribution in 2021 and 2022 did not tell Red Bull that, his financial contribution should clear all doubts.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT

