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After Incurring Loss of $3,200,000, Fernando Alonso Seeks Shelter From $3.6 Billion Worth Lawrence Stroll to Save Dying Brand

Published 04/06/2023, 1:46 PM EDT

Amidst the clouds of sadness, Lawrence Stroll came as a ray of hope for Fernando Alonso. The Canadian businessman first saved Alonso’s hopes of a third world championship and is now helping the Spaniard passion project. The two-time world champion’s business incurred a loss of $3,200,000 back in 2021 which led to a major part of the company being sold. However, there are hopes for the brand as it announces a partnership with a Formula 1 team.

F1 cars are essentially a huge billboard for sponsors to put their logos on. The F1 teams get the sponsorship money and the sponsor gets an advertisement from the billboard which is the F1 car. The bigger the sponsorship deal is, the bigger would be the logo on the car. McLaren has recently gone on a sponsorship signing spree and has signed what looks like a never-ending list of sponsors. However, Aston Martin seems to have taken a page out of McLaren’s book and has signed a deal with Fernando Alonso‘s clothing brand Kimoa.

Kimoa is Fernando Alonso’s clothing brand which was started back in 2017. However, after attaining losses upwards of 3 million dollars, 75% of the command was sold to the US-based group Revolution Brands for 3 million dollars. This puts the company’s valuation at somewhere around 4 million dollars. The Spaniard tries to take his brand to whatever team he moves to in an attempt to give the brand more visibility.

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The Aston Martin owner Lawrence Stroll is worth 3.6 billion dollars and a brand like Kimoa will not make a huge difference to the team’s revenue. There was also uncertainty around the fact that Alonso will be taking the brand to the Silverstone-based team. However, Aston Martin recently announced its partnership with Kimoa recently. The brand is now looking forward to enhancing its clothing line in collaboration with Aston Martin. The initial designs are out and can be seen on Aston Martin’s website

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The brand has come up with products like caps, jackets, sweatshirts, t-shirts, and polos, all of them in the team’s colors with Fernando Alonso’s signature on all of the apparel. Aston Martin is getting a lot of TV coverage and media attention this year and this will surely help the brand.

The partnership comes as good news at a time when the Spaniard recently announced a split from his girlfriend Andrea Schlager.

Fernando Alonso and Andrea Schlager announce they’ve split up

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Fernando Alonso recently announced his split from his girlfriend Andrea Schlager as he took to Instagram to make the announcement public. The Spaniard uploaded a story on Instagram soon after achieving his third podium in three races. The story included a picture of the now-split couple together with a heartwarming message from Alonso’s side. The two-time-world champion explained how they felt it was appropriate to share the news publically as everyone was very supportive of them.

According to express.co.uk, Fernando Alonso’s story read “We wanted to tell you that our relationship as a couple ended. We have been lucky enough to share a fantastic time together, and it will continue to be so, but on a different form of affection. As you have probably seen, we have continued working on and off track on various projects together also during this time, and we will keep doing so with deep love and respect for each other. We thought it is appropriate to share this as you have all been very supportive. Thanks for that. Love Fer & Andrea.”

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Watch this Story: Red Bull F1 clinches new $500M title sponsorship with Oracle

Do you think Kimoa signing with Aston Martin will give Alonso a boost in these hard times?

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Written by:

Pranay Bhagi is an F1 author at EssentiallySports. Having completed his graduation, he has set foot into Sports Journalism with absolute enthusiasm. Being an ardent fan of F1, he has been following the pinnacle of motorsport for over a decade now.

Edited by:

Varunkumaar Chelladurai

After Incurring Loss of $3,200,000, Fernando Alonso Seeks Shelter From $3.6 Billion Worth Lawrence Stroll to Save Dying Brand

Fernando Alonso and Andrea Schlager announce they’ve split up

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