Abel Tesfaye [Stage Name: The Weeknd] recently shared his plans to retire his stage name The Weeknd. This came as a heartbreak for many fans who found home in the “Escape from LA” singer’s music. Regardless, F1 stars flooded a European city with $31 spirit as the Weeknd caused mayhem before taking to the stage. What is the mayhem all about? 

The Canadian-born musician has been on a worldwide tour named “The Weeknd: After Hours til Dawn Tour”. The upcoming destination for the tour takes The Weeknd to Estonia’s capital city Tallinn. As a result of the concert, people are going to fly in for the concert. Music/Event Tourism has resulted in the Hotel rooms in Tallinn skyrocketing more than what it normally is. Everyone wants to listen to The Weeknd Live before he retires his stage name.

Amid all this Chaos and Mayhem, Valtteri Bottas took his own spirit brand “Oath Gin” to Tallinn so that more people could try the gin whose pricing starts at $31. As F1 goes into the summer break, F1 drivers spend time with their loved ones. Bottas with Tiffany Cromwell was seen aboard Tallinn onboard as the Finnish shared pictures on Twitter. The caption to the post is “Last Friday we wanted to share our passion again with more people and took @oath_gin to Tallinn onboard @tallink 🛳️” 

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Let’s see what Valtteri Bottas’ venture is all about. How the venture came into existence and what is the philosophy behind it? 

Oath Gin – a family formula shared by Valtteri Bottas and Tiffany Cromwell

It wasn’t exactly a bad idea for Bottas to start his own spirit brand if looking from a financial point of view. Even Ryan Reynolds is a major stakeholder in Aviation Gin. The celebrity connection makes it easier for the product to sell. However, Bottas and Cromwell don’t seem to be bothered by the financial aspect of it as Oath Gin’s origin and the family formula is given so much importance. The same is highlighted on the official site for the gin.

Oathgin.com advises “Inspired by their mutual love for gin and their distinct backgrounds, OATH Gin was born. Crafted with a family formula, this gin incorporates a special recipe that draws inspiration from the unique experiences of these world-renowned racers. The formula is a tribute to the oats from Bottas’ family fields in Finland and the renowned Adelaide-grown apples near Tiffany’s hometown of Stirling, Australia.”

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What do you think? Will Oath Gin go on to compete with the big players in the market?

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