Aston Martin F1 Sponsor Influx Not Down to Vettel Signing, Claims Team Boss
Follow Us
In recent weeks, Aston Martin F1 has completed a number of sponsorship deals. Apart from bringing BWT on board yet again, they also managed to rope in Sentinel One, Peroni Libera 0.0%, NetApp, and title sponsor Cognizant.
The deals bode well for the future of the team, but certain people believed that the rush among sponsors to have their name displayed on the Silverstone-based outfit’s car was due to the star power of four-time world champions Sebastian Vettel.
However, team boss Otmar Szafnauer claims that’s not the case.
ADVERTISEMENT
Article continues below this ad
According to him, the reason for the multitude of sponsorship deals was the allure of the iconic British car manufacturing brand itself.
He said, “They all want to be part of this journey that we’re on and for sure Aston Martin, the name and what we’re trying to do and what our future plans are, have attracted a lot of sponsors this year.
“I think becoming Aston Martin has attracted them and also the existing ones are happy we are taking the direction that we’re taking.”
The name Aston Martin has long been associated with motorsport. They had previously dabbled in F1, but a lack of success put a stop to their plans.
They have now come back after a 60-year hiatus and look well set for a long and successful stay. Indeed, even seven-time world champion Lewis Hamilton thinks they’ll be hot on the heels of Mercedes as early as this year.
2021 Aston Martin F1 Car Launch: Where to Watch and What Time Is It?
ADVERTISEMENT
Article continues below this ad
Szafnauer reveals what kind of result will make Aston Martin happy in 2021
Otmar reckons a similar performance to last year is the team’s expectation; anything higher than a third-place finish and more than a singular win will be a massive win for the British team.
He said, “If we have a continuation of the year we had last year, being the third fastest car in most of the races, finishing on the podium multiple times, having a race win or even contesting for race wins, that’s a success for us.”
ADVERTISEMENT
Article continues below this ad
Trending
Daniel Ricciardo To Be Replaced by Liam Lawson After Miami, F1 Pundit Dishes Out Harsh Verdict After Australian’s “Amateur Mistake”
April 17, 2024 11:14 AM EDT
Adrian Newey Hits Out at Climate Activist Lewis Hamilton’s Fuel Protest, Desperate to See V10 Engines Again
April 15, 2024 12:35 PM EDT
Charles Leclerc: “I’ve Been Suffering More Than [Carlos] Sainz Has”
April 18, 2024 12:13 PM EDT
“I Was Quite Depressed”: Adrian Newey Makes Brutal Revelation as He Reveals Red Bull Heavily “Struggling”
April 15, 2024 02:38 PM EDT
F1 Rumor: Carlos Sainz Offered 2-Year Deal for Mercedes by Toto Wolff
April 12, 2024 12:16 PM EDT
Get instantly notified of the hottest F1 stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
A title run may be unlikely so early, but the team certainly seems to be on the right path to success. With a four-time world champion driver and what is arguably the third-best car on the grid, Aston Martin could make a splash with their return to F1.