Aston Martin F1 Sponsor Influx Not Down to Vettel Signing, Claims Team Boss

Published 03/02/2021, 9:30 AM EST
MEXICO CITY, MEXICO – Sebastian Vettel of Germany and Ferrari prepares to drive on the grid before the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez in Mexico City, Mexico. (Photo by Dan Istitene/Getty Images)


In recent weeks, Aston Martin F1 has completed a number of sponsorship deals. Apart from bringing BWT on board yet again, they also managed to rope in Sentinel One, Peroni Libera 0.0%, NetApp, and title sponsor Cognizant.

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The deals bode well for the future of the team, but certain people believed that the rush among sponsors to have their name displayed on the Silverstone-based outfit’s car was due to the star power of four-time world champions Sebastian Vettel.

However, team boss Otmar Szafnauer claims that’s not the case.

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According to him, the reason for the multitude of sponsorship deals was the allure of the iconic British car manufacturing brand itself.

He said, “They all want to be part of this journey that we’re on and for sure Aston Martin, the name and what we’re trying to do and what our future plans are, have attracted a lot of sponsors this year.

BARCELONA, SPAIN. Otmar Szafnauer, Team Principal and Chief Executive Officer of Racing Point talks in a press conference during practice for the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya in Barcelona, Spain. (Photo by Andy Hone/Pool via Getty Images)

“I think becoming Aston Martin has attracted them and also the existing ones are happy we are taking the direction that we’re taking.”

The name Aston Martin has long been associated with motorsport. They had previously dabbled in F1, but a lack of success put a stop to their plans.

They have now come back after a 60-year hiatus and look well set for a long and successful stay. Indeed, even seven-time world champion Lewis Hamilton thinks they’ll be hot on the heels of Mercedes as early as this year.

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Otmar reckons a similar performance to last year is the team’s expectation; anything higher than a third-place finish and more than a singular win will be a massive win for the British team.

BAHRAIN, BAHRAIN. Sergio Perez of Racing Point. F1 Grand Prix of Sakhir. Bahrain International Circuit in Bahrain, Bahrain. (Photo by Giuseppe Cacace – Pool/Getty Images)

He said, “If we have a continuation of the year we had last year, being the third fastest car in most of the races, finishing on the podium multiple times, having a race win or even contesting for race wins, that’s a success for us.

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A title run may be unlikely so early, but the team certainly seems to be on the right path to success. With a four-time world champion driver and what is arguably the third-best car on the grid, Aston Martin could make a splash with their return to F1.

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Ronan Carvalho

1015 articles

Ronan Carvalho is senior F1 author for Essentiallysports. Ronan is currently pursuing his Journalism degree from St. Xavier's College.

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