Aston Martin Launch AMR21 F1 Car in Sebastian Vettel’s Presence

Published 03/03/2021, 10:27 AM EST


There is a saying in motor sports, ‘if it looks fast, then it probably is fast’. That is something that the 2021 F1 car of Aston Martin promises to be.

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The car is a piece of beauty; something that would make the green goblin proud. To make the cherry on top, it was unveiled by yours truly, Sebastian Vettel. From Germany with Love! (excuse the puns, seriously, we can’t resist)

It dons a huge logo of title sponsors, Cognizant, on the sides. While the rear wing bears the company name and logo. For the event, the likes of Lawrence Stroll and his son, Lance Stroll were also present.

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Oh, Daniel Craig and Tom Brady too!

Hopefully, the AMR21 is every bit as quick and competitive as their glamourous event.

Stroll confident in the F1 success of ‘greatest iconic brand’ Aston Martin

Aston Martin is as historic as a brand gets. Being the car that James Bond drives, it has a great reputation and standing in the world. However, there are a couple of things that people may be skeptical about.

Firstly, their track record in F1 is virtually non-existent. They entered a grand total of five race weekends between 1959 and 1960 unsuccessfully. Secondly, on the business side of things, it has been far from plain sailing for them.

It recorded poor sales last season and was on the brink of collapse. So, in some ways, Lawrence Stroll saved them. The Canadian billionaire is a big believer in brand value, having made his money through his investments in Tommy Hilfiger and Michael Kors.

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LE CASTELLET, FRANCE – Owner of Racing Point Lawrence Stroll and Otmar Szafnauer, Team Principal and Chief Executive Officer of Racing Point walks in the Paddock before final practice for the F1 Grand Prix of France at Circuit Paul Ricard in Le Castellet, France. (Photo by Charles Coates/Getty Images)

“Aston Martin has a British, iconic 108-year history. If I’m not mistaken, about 50 years longer than Ferrari! F1, for a luxury performance automotive company, is the greatest platform in the world,” said Stroll.

“The most important thing for any company, as far as I’m concerned, is its brand. We have the greatest iconic brand in Aston Martin.”

HOCKENHEIM, GERMANY: Pole position qualifier Sebastian Vettel of Germany and Ferrari celebrates in parc ferme during qualifying for the Formula One Grand Prix of Germany at Hockenheimring in Hockenheim, Germany. (Photo by Mark Thompson/Getty Images)

This gives us a fair idea of how much he values brand recognition. And it looks like his idea of merging his two business ventures together is a stroke of genius – Racing Point was one of the most efficient teams on the grid.

With a limited budget, they have always managed to punch above their weight, and now, they have huge ambitions. With their recent acquisitions, not least four-time champion, Sebastian Vettel, they look to be threatening to break the stronghold of the ones above.

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Bharat Aggarwal

700 articles

Bharat Aggarwal is a sports analyst for EssentiallySports, covering Formula 1 and NBA. A Delhi University graduate, Bharat has multi-year experience in sports writing, having closely worked with the content strategy aspect as well. Bharat Aggarwal supports Manchester United, Lewis Hamilton, Cristiano Ronaldo, Rafael Nadal, Dirk Nowitzki, Sachin Tendulkar, Ayrton Senna, Kristaps Porzingis, and Dallas Mavericks.

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