Avoiding ‘Too Many Eggs in One Basket’ Key to McLaren’s F1 Success: Zak Brown

Published 08/11/2021, 6:34 AM EDT
Formula One F1 – Portuguese Grand Prix – Algarve International Circuit – Portimao, Portugal – April 30, 2021 McLaren Chief Executive Officer Zak Brown talks in the Team Principals Press Conference FIA/Handout via REUTERS ATTENTION EDITORS – THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES


Sponsorships have played a key role in the world of Formula One, allowing teams to get various fundings through deals. Many teams on the grid rely on one sponsor for cash flow. However, McLaren CEO, Zak Brown has a different approach to the financial aspect of the team.

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Brown feels that relying on one big sponsor alone (like a title sponsor) is too risky. Hence, diversifying the team’s portfolio can reduce the risk. The Woking-based outfit have great names to work with, such as Dell and Cisco WebEx.

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McLaren boss feels a variety of sponsors helps the team grow

F1 is more than motorsport racing, it is a business at the same time. Hence, in order to ensure their long-term plans on the grid, McLaren has partnered with various companies to guarantee their survival in F1.

As quoted from GrandPrix247, Brown said, “I think the days of title sponsors writing the size of cheques that they did historically are gone and also with a title sponsor you tend to get, in my opinion, too many eggs in one basket.”

Formula One F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021 McLaren Chief Executive Officer Zak Brown during the press conference FIA/Handout via REUTERS

“I would rather spread our sponsorship over a portfolio of partners. The other thing is, and Cisco WebEx did a really great job with the global TV campaign, it’s really important our partners activate us.”

“So the more awareness Dells, the Ciscos, and the DeWalts can bring to the McLaren brand around the world, the better than having all your eggs in one basket,” Brown concluded.

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How’s the team doing this season?

The Woking-based outfit has had a season filled with highs and lows so far. The recent Hungarian Grand Prix is something they would like to forget, as both Daniel Ricciardo and Lando Norris came home empty-handed.

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Formula One F1 – Hungarian Grand Prix – Hungaroring, Budapest, Hungary – July 30, 2021 McLaren’s Daniel Ricciardo in action during practice REUTERS/Florion Goga

Adding to the plight they endured in Budapest, McLaren lost their third place in the standings to rivals Ferrari, even though they are equal on points with the Italian team.

The papaya team will be hoping to learn from their mistakes in Hungary and come back stronger for the upcoming race at Spa for the Belgium Grand Prix.

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Do you think McLaren will improve themselves in the second half of the 2021 season? Let us know in the comments below.

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Arpit Gomes

842 articles

Arpit Gomes is an F1 author at EssentiallySports. Currently pursuing his Journalism degree from Xavier’s Institute, he is a big fan of McLaren and their driver Lando Norris and Daniel Ricciardo. Arpit always looks forward to the paddock moving to Spa and drivers dealing with the exciting Eau Rouge corner as well the straight at Monza.

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