Recently Formula one announced a third GP in the United States, in Las Vegas. The race will surely attract some major crowds and interest from sponsors alike. The announcement created a massive buzz, with properties on the strip seeing a record number of reservation requests within 24 hours.
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However, with official dates yet to be announced and over a year still left for the race fans will have to wait a little longer to make their bookings.
Las Vegas attracting bucket loads of interest
Vegas is set to be another jewel in the crown of F1 with its marketability potential. The race is set to debut in 2023. However, it has already had sponsors and fans lining up to be a part of the GP. Wynn Las Vegas and Encore President Brian Gullbrants had expected this kind of response, given F1’s fan following.
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STREETS OF LAS VEGAS, UNITED STATES OF AMERICA – SEPTEMBER 25: Andrea de Cesaris, Alfa Romeo 182 during the Caesars Palace GP at Streets of Las Vegas on September 25, 1982 in Streets of Las Vegas, United States of America. (Photo by LAT Images)
He predicted that the event will attract a crowd upwards of 150,000 and said, “Those are real numbers, and on top of that, you have a global viewership pushing 100 million,”
Gullbrants also went on to add, “The energy in the town is going to be incredible, which is really exciting and great for the market”
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However, Brian Gullbrants also mentioned, “It’s not the most straightforward type of event to execute, but everybody … immediately saw how powerful this would be. ”
Are fans yet to warm up to Vegas?
Although the Las Vegas GP has all the makings of a stunning weekend fans are yet to be on board with the idea of the race. The success of Drive to Survive has seen F1 gain major fan following in America. F1 in general has seen a massive Americanization with 3 US GPs from 2023. This has been somewhat of an issue with the fans.
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Formula One F1 – Monaco Grand Prix – Circuit de Monaco, Monte Carlo, Monaco – Ferrari’s Carlos Sainz Jr. in action during the race REUTERS/Gonzalo Fuentes
They still want to see F1 retain the traditional circuits like Spa and Monaco whose futures are looking bleak. Spa might not make it into the F1 calendar for the 2023 season. Monaco’s long-standing F1 love affair reduces its risk of missing out on the action. However, Vegas could prove to be more than just a business opportunity for F1.
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What are your thoughts on the Las Vegas Grand Prix?
Written by
Edited by
Pritam Priyedarshi