Sergio Perez became the King of the Street yet again, despite losing the battle in Miami to his teammate. Well, he may not have won on the track, but he certainly took the biggest win off the track as his social value soared to a high compared to the rest of the drivers. What’s even more surprising is that the Mexican edged out his closest competitor, Lewis Hamilton, by over $500,000!
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So now, what’s social value? It is a metric that shows the effectiveness of people on social media based on the number of engagements that affect the brand’s value. And in those terms, Checo certainly took the grid by storm, as he had 2.4 million engagements over the Miami GP weekend. On the other hand, Lewis Hamilton had nearly 1.8 million, and the race winner and leader, Max Verstappen, had a little over 1.6 million.
Checo is the kings of social media too!! 💪💪
Seeing these numbers, the Mexican fans were absolutely overjoyed. The driver is running a storm in his home, and these numbers are a clear reflection of it. After being crowned the King of Street, he remains so even after losing the race and finishing P2 on the Miami street circuit.
Lewis Hamilton’s magic in Miami appeared pale compared to Checo’s, despite the former being a favorite in these terms. Moreover, these numbers from Sergio Perez also helped push Red Bull’s social media numbers closer to Ferrari’s.
Fans rejoice as Sergio Perez pushes Red Bull closer to Ferrari
After the Baku weekend, thanks to Charles Leclerc’s pole and podium, Ferrari posted over 9 million engagements compared to Red Bull’s 4.8 million. But this time around, the Prancing Horse got 5.3 million compared to its rival’s 5.1 million. Thus, the boost in social value highlights a new wave of popularity for Sergio Perez. Why so? Because currently, only he appears to be the only challenger to Max Verstappen’s dominance.
checo’s social value being almost double the closest driver is so important to me as a marketing major you don’t understand
As @F1 took over Miami, drivers took advantage of the Florida festivities for tons of #MiamiGP social content 🌴 Drivers posted 222 times last week, with @SChecoPerez, @LewisHamilton and @Charles_Leclerc earning the most engagement. #MiamiGP Week Top 10 Drivers on Social🔽
Ferrari’s popularity continues to skyrocket for one reason or another. Their social value is unparalleled by any other team, but their drivers certainly lack skin in the game.
Sergio Perez storming ahead of Lewis Hamilton despite the race being in Miami was a shocker. Despite the Mercedes driver being the highlight of several celebrity interactions, the Mexicans and Latino fans in Miami registered their support the loudest.
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The Red Bull driver is more motivated than ever. After a hard-working decade in the sport, he is getting the reward and his country is backing its hero good.