
via Reuters
Formula One F1 – Hungarian Grand Prix – Hungaroring, Budapest, Hungary – July 29, 2021 McLaren’s Daniel Ricciardo ahead of the Hungarian Grand Prix REUTERS/Florion Goga

via Reuters
Formula One F1 – Hungarian Grand Prix – Hungaroring, Budapest, Hungary – July 29, 2021 McLaren’s Daniel Ricciardo ahead of the Hungarian Grand Prix REUTERS/Florion Goga
One often wondered what would Daniel Ricciardo be indulging in away from active racing in 2023. Still very much a part of the active F1 circus as a reserve driver for Red Bull, Ricciardo has decided to take a year off yet stay around. He will not be a part of the 20-driver grid in 2023. But that doesn’t mean that the fans will not have access to him. The trailer to the kind of access the Australian will be extending began as an interesting activity on Instagram.
An Instagram account was created today recently after the Honey Badger’s favorite catchphrase, ‘Enchante’. The Australian already has an online store called RIC3 by Daniel Ricciardo where he sells multiple things like caps and hoodies etc., he even rallied an Enchante collection under the name of the same brand. But following the footsteps of the 7x world champion, Lewis Hamilton, the 8x GP winner has decided to launch another clothing venture.

via Reuters
Formula One F1 – Emilia Romagna Grand Prix – Autodromo Enzo e Dino Ferrari, Imola, Italy – Race winner Lewis Hamilton of Mercedes and third placed Daniel Ricciardo of Renault drink out of shoes as they celebrate on the podium after the race Pool via Reuters/Luca Bruno
Being a tease to fans and catering to their entertainment has been the Honey Badger’s forte. Following up on the attention drawing legacy, Ricciardo is probably unfolding his brand in a spicy way. The hide-and-seek may follow in the footsteps of how Plus44world, Hamilton’s, surfaced overnight with an authenticated account and while the surrounding buzz kept growing, the account didn’t accept followers for a few days. Contrastingly, the Enchante handle, even though has a similar murmur around it, the account is not locked. The fans are free to post their upwelling emotions in the comments of the already authenticated account which has a nine-picture grid of the brand logo.
ADVERTISEMENT
Article continues below this ad
Read More: Details Behind $50 Million Daniel Ricciardo’s Big Business Ventures
Though the bio of the account says it is by Daniel Ricciardo and the venture seems self-explanatory, it overwhelmed the fans with excitement to see something new from their favorite.
Fan went berserk asking Daniel Ricciardo what is happening
Still awaiting the official announcement from the horse’s mouth, the fans cannot keep calm, flooding the Instagram account and Twitter with comments and emotions.
Given below are some of the comments from the mysterious Instagram account:
“Take my money!!!!!”
“take my money 💸 but first make shipping cheaper to europe thanks”
“what’s he up to now 🤣”
“Make shipping affordable🧍♂️”
Recalling that Dany Ric’s brand put a collection by the same name which was famously donned by George Russell, which he borrowed from his girlfriend, a fan was ecstatically approving the off shooting of the collection to a new brand.
“Making it a proper brand, that a boy!”
The fans on Twitter weren’t silent either. The Twitter world kept asking what the Australian was up to.
Care to explain @danielricciardo ?👀
— Siwikiwi (@Siwikiwi) February 9, 2023
Care to elaborate on this Daniel? 👀 pic.twitter.com/sfO6HJBkbn
— Jo 🦡 (@itsIightsout) February 9, 2023
care to explain kind sir? @danielricciardo pic.twitter.com/wjznPBGw9Z
— bella³ (@danielshoey) February 9, 2023
The fan surely reacted in their favorite driver’s style. Being subtle was not an option for them.
OHYMGODD??????? https://t.co/o4ri2LPVdA
— P (@danric3stan) February 9, 2023
ADVERTISEMENT
Article continues below this ad
OHHH WHAT https://t.co/KwyEHHB4ig
— fer🪩 (@RICC16RDO) February 9, 2023
ADVERTISEMENT
Article continues below this ad
Watch This Story: Daniel Ricciardo Pushed Aside as Lewis Hamilton Takes The Spotlight With Avid F1 Fan
While the year off for Ricciardo does seem very busy already, do you think he will be back on F1 grid as a full-time driver?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT