F1 Fans Go Crazy as Haas Unveils Nostalgic ‘Grand Theft Auto’ Poster for Hyped-Up Miami GP

Published 05/03/2022, 4:17 AM EDT
BARCELONA, SPAIN – FEBRUARY 19: Haas F1 Team Principal Guenther Steiner looks on from the pitlane during day one of Formula 1 Winter Testing at Circuit de Barcelona-Catalunya on February 19, 2020 in Barcelona, Spain. (Photo by Charles Coates/Getty Images)

Haas F1 is hilarious! We repeat, Haas F1 is hilarious! The American racing team’s marketing has done wonders this season. The Kannapolis based team’s comical aesthetic is quite honestly unmatchable.

ADVERTISEMENT

Article continues below this ad

Gene Haas owned team is incomparable because of many reasons. They have the capability to climb up the rankings; they boast an aura like none other, and they also provide the F1 community with some of the most valuable memes.

ADVERTISEMENT

Article continues below this ad

Ahead of the Miami Grand Prix scheduled for May 6-8, every team is looking forward to promoting themselves. While to their credit, all of them are doing a great job, but the world is clearly a Haas fan.

DIVE DEEPER

Twitter Explodes as Charles Leclerc Contributes to F1 Fans’ ‘Favorite Genre of Pictures’

26 days ago

Miami is famous for its luxurious, lavish, and flamboyant life. A lot of people know this city from the famous (or infamous) game Grand Theft Auto. After just one gameplay, most players went like: What is this city? How do we get to live here? Those palm trees, irresistible party vibes, and posh houses are few of the many things that the incredible city is famous for.

Haas F1 uses a genius marketing idea as Twitter reacts

Haas made one of the most iconic posts of this year. Whether they were the first ones to do it or not is another story, but they were arguably the best ones to do it. They actually made a collage of pictures, matching a similar theme of the GTA game visuals. Not going to lie, we were waiting for someone to remake or use this iconic backdrop.

Twitter has now reacted to this one-of a kind promotion post.

Many creative fans designed their own GTA backdrops. This is a recurring theme in several posts, and the most relatable one to the city of Miami. From making Lewis Hamilton hold a gun, to donning Max Verstappen in a floral shirt and golden chain, the craziest of outfits are being thrown on these drivers.

ADVERTISEMENT

Article continues below this ad

This is not the first time that the American team has done something like this. They’re actually not scared of making a little fun of themselves. In a meme like situation, Haas F1 has previously posted Kevin Magnussen‘s hilarious comeback picture. Fans received it well, and loved the humour that the team presented.

ADVERTISEMENT

Article continues below this ad

Watch This Story: Zendaya’s Legendary American Stylist Set to Dress up Lewis Hamilton for Met Gala 2022

Ahead of the Miami GP, we would expect Haas to deliver a strong front.

SHARE THIS ARTICLE :

ADVERTISEMENT

Khyati Yadav

259 articles

Khyati Yadav is an F1 writer at EssentiallySports. She is a Hospitality Graduate and a huge fan of Lando Norris. She believes that F1 as a sport deserves a lot more attention and is intrigued by the process that goes behind the making of a car and the hard work that goes into the setting up of any Grand Prix.

ADVERTISEMENT

ADVERTISEMENT