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F1 News: “Fans Will Decide What They Call It”: Visa Cash App RB Finally Breaks Silence on Absurd Rebranding

Published 01/29/2024, 12:26 PM EST

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Visa Cash App RB Formula 1 Team. It’s a mouthful, isn’t it? Well, everyone thinks so too. Even team members from the Visa Cash App RB F1 Team feel like that, but what had to be done was done. A lot of controversies started because of the new name for AlphaTauri. And with fans wondering how to address the team, Andrea Fairchild steps up to clear the confusion.

Andrea Fairchild, the Senior Vice President of Global Sponsorship Strategy at Visa, explained that they combined two concepts into one to create the new name. Visa Cash App RB is an amalgamation of the two main sponsors for the team. However, Fairchild simplifies the complication of the name by letting fans decide what they want to call the team.

Fairchild has given everyone the green light to address the team as they want to

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After the rebranding, the Red Bull sister team received criticism from almost every avenue of the sport. Fairchild responded to the criticism while talking to Soymotor, acknowledging the name’s length, but defended the choice by highlighting the opportunity to partner with Red Bull and specifically with Cash App in the United States.

via Imago

Fairchild explained that while the name is a “mouthful,” it was a way to effectively communicate the partnership with a key client, Cash App, to a global audience. Further stating that there was no feasible way to shorten the name after combining the elements of Visa, Cash App, and Red Bull. “The fans will decide what they call it. It is the formal name that we have introduced to the market” was her final take on the rebranding.

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Andrea conveyed a message to the fans, stating that despite the formal name being Visa Cash App RB F1, fans have the freedom to decide what to call the team. Now it’s up to fans to find the easiest way to address the team raced by Daniel Ricciardo and Yuki Tsunoda. Fairchild added, “We’re certainly picking up on all the brands involved and this complex equation, but we’ll listen to the feedback.” She ended by saying, “I’m sure we’ll pick up some really interesting nuances, and I think the fans will have fun with it.”

Many fans have taken to social media to discuss the name and while everyone is in uproar, the team’s very own Daniel Ricciardo embraced the name.

Daniel Ricciardo’s take on the rebranding

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Despite all the ruckus that the rebranding has caused online, Daniel continues to maintain his high spirits. Amidst the confused and angsty crowd, his post about the new identity shared the emotion he has for the team. Ricciardo is no stranger to the public eye and he loves letting his fans know exactly what is on his mind.

He took to Instagram to share his excitement, exclaiming: “New name, new colours, lezgobaybee!” His infectious energy and positivity have changed the perception of fans, who now understand that the name does not make the team as much as the members of the team.

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Daniel’s comment cleared the confusion around the name change and reminded fans, that despite the name, no matter what they call the team, it’s the people who make the team. With that said, now that we have the liberty to call the Visa Cash App RB F1 team whatever we want, what would you call it?

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Written by:

Viren Mirpuri

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“What doesn't kill me, gives me EXP.” I'm Viren – part gaming journalist, part audio enthusiast, and a full-time gamer. Armed with a degree in Mass Media and a love for competitive gaming, I'm on a mission to redefine eSports journalism.
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Edited by:

Akash Pandhare