Fernando Alonso’s Former F1 Boss Flavio Briatore Hints at Making F1 Return

Published 10/19/2021, 2:50 AM EDT


As Formula 1 ramps up for an exciting new venture, come 2022, it certainly seems to be attracting a handful of former F1 personnel, including the ex-Renault managing director who walked out of the sport by reasoning the hybrid era in 2014.

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The controversy-stricken Italian announced that he will be taking up a yet-to-be-revealed role in the world-renowned motorsport series. Flavio Briatore recently affirmed his return to F1 through his social media handle.

What did Flavio Briatore post on social media?

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Briatore took to Instagram to reveal that he will be a part of the forthcoming new chapter of Formula 1. “A brand new chapter in Formula One is about to start: We will bring you all the excitement, the entertainment, the fun, and energy that this fantastic sport deserves! STAY TUNED!

Briatore is one of the fewest bosses to prioritize the entertainment side over the technical side of the sport. Hence, this ended up being the primary reason why the Italian bowed out of F1 prior to the start of the 2014 season.

The former Benetton managing director then went on to slam F1 for destroying the heritage of the sport altogether. He even hated the fact that the cars no longer screamed like they used to; This was during the time F1 transitioned to the V6 era after passing through V10 and V8.

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Red Bull F1 boss welcomes Briatore

Red Bull Racing’s team principal, Christian Horner, reacted to Briatore’s Instagram post; The Briton welcomed his ex-F1 colleague to the community again.

Great to see you back involved!” Horner commented.

Briatore may hold a few black marks for the way he treated his team members at Benetton and Renault. From sacking Benetton engineer, John Barnard, to sacking the then-newcomer, Jenson Button, Briatore has caused quite a lot of stirs during his F1 stint.

 

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Fernando Alonso of Spain and Ferrari celebrates on the podium after winning the Spanish Formula One Grand Prix at the Circuit de Catalunya in Montmelo, Spain. (Photo by Mark Thompson/Getty Images)

However, by making such rash moves, Briatore is the one who brought championship-winning drivers like Michael Schumacher and Fernando Alonso to light.

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Overall, Briatore, the man who always believed that F1 is a sport built for entertainment, is here. And if someone with such a mentality has chosen to return to F1, we might as well keep an eye on the 2022 season, which has already created enough hype. But, will the upcoming new era live up to it?

Watch Story: When F1 Drivers Had a Blast on Top Gear Featuring Hamilton, Vettel & Ricciardo

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Rohit Kumar

1437 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

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