Ferrari have had many an interesting, some may say even iconic, sponsors over the years. From the likes of Marlboro to Shell, some brands have automatically come to be associated with the Scuderia. While the latter continues to be a proud sponsor of Ferrari, Marlboro had disappeared in recent times. However, not quite entirely.
The parent company of Marlboro, Philip Morris International, are Ferrari’s biggest sponsors. Although the Marlboro logo disappeared from the car, the Mission Winnow one was often seen in a number of races in the 2019 season instead. Mission Winnow being a project by PMI.
However, as we entered the 2020 campaign, even the Mission Winnow logo was dropped all together. However, there are now reports that suggest that PMI’s brainchild project could see its logo reappear on the SF21.
PMI’s vice president, Tommaso di Giovanni said, “Decisions about our approach to single events or races are based on a number of factors, including but not limited to regulations in place in the country and the environment in which the race takes place.
“We will announce plans for the next season and specific races in due course.”
With Tobacco advertising being banned in certain countries, many felt by using the Mission Winnow project as a logo, PMI were subtly advertising their iconic cigarette brand.
However, di Giovanni claimed that was not the case. He said, “(It) is not meant to ‘promote’ any product or brand. Mission Winnow is an initiative to encourage dialogue around positive change; our own and that of others.
“Through Mission Winnow, we want to let the world know how we have changed; to share our pride in the transformation that the people of PMI have achieved and continue to work for.”
It will be interesting to see when and at what circuits the Mission Winnow logo reappears. Nevertheless, Ferrari have more important racing issues to deal with. After a horrid campaign in 2020, the Maranello-based outfit will be hoping to redeem themselves this season.
Expected to sport a new and more powerful engine along with two class drivers in Charles Leclerc and Carlos Sainz, the Prancing Horse will hope to get back to the front of the grid sooner rather than later.