Haas Reportedly Negotiating a Million-Dollar Deal With Ex-Aston Martin Sponsors

Published 02/17/2021, 4:49 AM EST
BAHRAIN, BAHRAIN – DECEMBER 05: Kevin Magnussen of Denmark driving the (20) Haas F1 Team VF-20 Ferrari on track during final practice ahead of the F1 Grand Prix of Sakhir at Bahrain International Circuit in Bahrain, Bahrain. (Photo by Hamad I Mohammed – Pool/Getty Images)

Since the late-2019 season, Haas have been going through a rather disappointing phase in Formula 1. Despite being hailed as the best mid-field team for a brief period, the hypes substantially died down as the American team returned to their dismayed position.


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Hence, in an attempt to pull themselves up, Haas were forced to sign pay drivers despite the abundant availability of talented drivers in the pool. This has been the story of Haas so far in F1.

Finally, after such an awful period, Haas are starting to see some light at the end of the tunnel. Apparently, the team are negotiating a deal with a massive water purifier company regarding the title sponsorship. If the deal goes through successfully, F1 can witness Haas sporting a new look for the first time since 2019.


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The mystery company Haas are in talks with

According to Express, Haas have been in talks with former Racing Point sponsors, BWT. Initial rumors are that the two parties are consolidating on a million-dollar deal, albeit the actual number is still unknown.

Apparently, Mick Schumacher’s uncle, Ralf Schumacher, too, hinted at the rumored ongoing deal between Haas and BWT.

Mick Schumacher #4 looks on after race 1 of the final race of the Formula 3 Championship at Hockenheimring in Hockenheim, Germany. (Photo by Christian Kaspar-Bartke/Bongarts/Getty Images)

The former F1 driver indirectly mentioned that a ‘pink’ company is in talks with his nephew’s team, as Mick’s championship-winning season in F2 witnessed him wearing a pink suit while racing for PREMA.

A sponsor has just become available, not that Mick’s special color comes into play,” he said.

Who are BWT?

BWT were one of the biggest game-changers in Force India and Racing Point’s success story in Formula 1. The Austrian company joined the paddock back in 2017 following a deal with the team’s then-owner, Vijay Mallya. BWT assisted the team during their cash constraint periods and helped them stay afloat in the sport.

They stuck along with Force India through highs and lows, and following Lawrence Stroll‘s takeover, it was all about glory for the pink panther.

Sparks fly behind Sergio Perez of Mexico driving the (11) Racing Point RP20 Mercedes during practice ahead of the F1 Grand Prix of Sakhir at Bahrain International Circuit in Bahrain, Bahrain. (Photo by Clive Mason – Formula 1/Formula 1 via Getty Images)

However, now that Racing Point are taking shape into Aston Martin, BWT bid adieu to the team, as Cognizant showed up as their replacement.

Hence, if the company manages to sign the deal with Haas, 2021 will turn out to be their fifth straight season in Formula 1.

How will Haas’ livery look?

Well, BWT follows the protocol of running as title sponsors only if the team changes the majority of their livery to pink.

And the custom isn’t going to change with Haas either. Hence, the Gene Haas-led team will sport pink color, should the two parties agree on the deal.


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Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – Haas’ Kevin Magnussen during practice Giuseppe Cacace/Pool via REUTERS

However, it is unlikely that Haas would give up on their traditional red-grey-white livery. Hence, the livery could turn up as a collaboration of the four colors.

Overall, following the stunning Black-Gold livery during the Rich Energy era, will Haas kick-start a new Pink chapter with BWT? Well, let’s see what the future holds.


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Rohit Kumar

631 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.