“I’ll Stop Drinking Red Bull”: Fans Erupt as Lewis Hamilton Takes the Fight off Track With $1.68 Release of RB’s Direct Competition
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Monster Energy is back with its collaboration with Formula 1 sensation Lewis Hamilton. However, much to the displeasure of the 7-time world champion’s fans, there are limited flavor options. The ones who actually grabbed one are going gaga over the taste and considering themselves lucky.
Lewis Hamilton, after a very long time, had an underwhelming season. The Brit, for the first time in his career, could not score a win in an entire season. That, however, hasn’t deterred brands from collaborating with the Mercedes driver and that is a testament to his popularity across the globe.
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Hamilton and Monster Energy Collaboration
Monster Energy’s earlier collaboration with Lewis Hamilton did not go as well as they would have thought. Monster Energy had to take the drink off the shelves in a few countries, including Ireland, owing to elevated levels of propylene glycol. However, the collab is back on with new packaging and a peach nectarine flavor priced at $1.68.
Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB spoke on the collaboration with the champion driver.
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Martin said, “During its 20th anniversary year, Monster has broken records to become the number one deliverer of value growth in the entire soft drinks category. Lewis has broken records for the most wins, pole positions, and podium finishes in Formula One as well. This innovation brings together two cultural icons, and we’re confident it’s going to disrupt the category and drive sales.”
Fans delighted to get their hands on the Lewis Hamilton Monster Energy flavor
Here’s how fans reacted to the collaboration.
"Monster Lewis Hamilton is back and with a stunning new can design!! Check out this beauty!!!—patshopkeepa pic.twitter.com/gixDhHdWVC
— Sir Lewis Updates (@LH44updates) November 5, 2022
Some fans were delighted to find the limited edition flavor in their nearest stores.
Guys!!!! I’ve finally managed to find the Lewis Hamilton Monster in my local Morrisons!! ❤️🥰#Monster #MonsterEnergy #LewisHamilton𓃵 #MercedesBenz #MercedesAMG #Formula1 #F1 #EnergyDrinks pic.twitter.com/ANA4xnHu2A
— Hannah 🌹 🎬 🏎 (@BrainyNewSexySH) November 21, 2022
Another fan wondered where they could find the flavor, as it wasn’t yet available near them.
Where in the everliving fuck am I gonna find that Lewis Hamilton Monster flavour in the Netherlands
— mees ⚡️ (@kenzmckey) November 23, 2022
not the lewis hamilton monster drink 😭😭😭😭😭 why is this sending me
— nat 🏴🇧🇷 (@Iaserqeust) November 23, 2022
One Lewis fan considered themselves lucky to have grabbed one.
Finally found one of the @LewisHamilton Monster drinks 🥰😍 pic.twitter.com/9GcjYKEyqn
— Lisa ッ (@KevinJsAngels) November 23, 2022
Finally got my hands on @LewisHamilton’s new Monster collab! It is very good! pic.twitter.com/9J5CEsO55s
— EMGG 𝓣𝓸𝓶𝓑𝓪𝓽𝓵𝓮𝔂7 (@TomBatley7) November 17, 2022
One user complained about the high price of the Monster Energy drinks, however, what irked them more was the unavailability of the flavor they were looking for.
im gonna be honest with yall ive never tried the lewis hamilton monster because not one store has it in this fuckass city when i decide hmm im gonn a buy a monster.. which is like once a month because its so fucking expensive
— em (@midnightssainz) November 23, 2022
People are doing whatever they can to get their hands on one and we honestly cannot blame them.
Did i spam my UK based online friend to get me the new Lewis Hamilton monster?
Maybe
— HAS MET SEB (@sebverbadger) November 19, 2022
Another off-track battle with Red Bull is emerging, it seems. One user vowed to give up Red Bull’s energy drink if Lewis’ Monster flavor was available near them. Monster Energy has the ball in its court now.
I’ll stop drinking red bull if you make sure I can get the new monster drink in Iceland @LewisHamilton it’s in your hands xx
— vader’s 2nd wife RUMO AO HEXA (@_lumiya) November 23, 2022
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holy shit i need that lewis hamilton monster flavor
— américa (@a_balbuenaa) November 23, 2022
Let us hope Monster makes the high-demand flavor available worldwide because Lewis Hamilton fans certainly don’t look to be in the mood to wait for too long.
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The ones who managed to get their hands on one, let us know your thoughts about the flavor.
Edited by:
Akash Pandhare