How many winners do you think the inaugural Saudi Arabian GP managed to produce last weekend? One might say two race winners – Lewis Hamilton and Mercedes. But, we say that’s not it. There were indeed 3 winners out of the intense night race in Jeddah.

Yes, you read it right! Of course, as mentioned earlier, two of them are Hamilton and Mercedes. Interestingly, the third winner is Bose, Mercedes AMG’s official team partner in sound, credits to the infamous video starring Toto Wolff that went viral after the race.

How much has the Mercedes video helped Bose?

Following the Saudi Arabian GP, a video surfaced on social media with Mercedes F1 boss, Toto Wolff. The Austrian can be seen breaking his Bose headset to pieces out of peaking frustration. Since then, the video had been rapidly circulating, and the end result is monumental.

According to reports, the video has offered Mercedes partner, Bose, with over 4 million impressions. In addition to that, Bose has also earned nearly $25,000 of value.

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This was totally uncalled for! Who knew smashing one of the sponsored headsets would result in an inadvertent advertisement, consequently leading to a rather unexpected profit for the company?

Why Wolff wrecked his headset

This part is particularly for the readers who missed out on the Saudi Arabian GP. On lap 38, Verstappen defended a bit too hard against a surging Hamilton, forcing both off the track. Hence, race director, Michael Masi, demanded that the Dutchman lose his lead to Hamilton.

But, a massive miscommunication led to an avoidable incident, as Hamilton crashed into the back of Verstappen’s Red Bull, damaging his front wing. Wolff, who was watching this ugly moment unfold right in front of his eyes, had to let out the frustration that was accumulating inside of him.

And well, this is where a Bose headset ended up as the victim. Wolff smashed the headset onto the table in front of him, and the headset was into two. What’s funny is that this incident took place over what was only the penultimate race.

The biggest race is still yet to come! Hence, are we set to witness more such accessories break at the hands of Wolff in Abu Dhabi? We’ll know in time.

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