Is Williams F1 Set for a Major Livery Change Amid Links With Former Aston Martin Sponsor?

Published 02/18/2021, 10:36 PM EST
BAHRAIN, BAHRAIN – DECEMBER 05: Nicholas Latifi of Canada driving the (6) Williams Racing FW43 Mercedes in the Pitlane during qualifying ahead of the F1 Grand Prix of Sakhir at Bahrain International Circuit on December 05, 2020 in Bahrain, Bahrain. (Photo by Mark Thompson/Getty Images)


The Formula One team, Williams & Haas, might have a sponsor change as they are linked to BWT. The Austrian water treatment company is allegedly set to stay in the F1 grid after holding talks with these two teams.

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The Austrian company parted ways with Racing Point, who is now Aston Martin. The rebranded team went with cognizant to be their title sponsor for the upcoming 2021 season, which meant the iconic pink livery had to go.

ABU DHABI, UNITED ARAB EMIRATES – Lance Stroll of Canada driving the (18) Racing Point RP20 Mercedes during the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit in Abu Dhabi, United Arab Emirates. (Photo by Giuseppe Cacace – Pool/Getty Images)

Can Williams pull off the pink color?

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There is no official confirmation from BWT about their future in the world of F1. However, Autosport has learned from its sources that the company has been looking at two choices to keep its colors in Grand Prix racing.

However, there is an option with Williams. The team’s new owner, Dorilton Capital, although their 2021 car has been around Silverstone. The team won’t reveal the car till 5th March which further speculates the change of livery for the team.

Furthermore, Williams’ decision to run a darker livery in its Silverstone shakedown, hints at a refreshed paint scheme.

BARCELONA, SPAIN – AUGUST 16: George Russell of Great Britain driving the (63) Williams Racing FW43 Mercedes on track during the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya on August 16, 2020 in Barcelona, Spain. (Photo by Clive Mason – Formula 1/Formula 1 via Getty Images)

A spokesperson said,” Williams Racing is shaping an exciting new brand direction and commercial strategy and this is resulting in significant interest as we begin a new era for the team. By their nature, these discussions are confidential so as a policy, we do not comment on any specifics or speculation.”

The other option that is not further down the grid is with Haas, which has been without a title since 2019 after the infamous deal with Rich energy had collapsed.

BWT  has been around and would like to continue

The team has been on the grid since Force India and becoming their title sponsor when they got morphed into Racing Point.

The company has been around the grid for a few years and recognizes the marketing capability of the sport. Hence they will use any opportunity they get to stay on the grid if that’s helping the top teams or assisting the backmarkers.

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ABU DHABI, UNITED ARAB EMIRATES – DECEMBER 11: George Russell of Great Britain driving the (63) Williams Racing FW43 Mercedes on track during practice ahead of the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit on December 11, 2020 in Abu Dhabi, United Arab Emirates. (Photo by Giuseppe Cacace – Pool/Getty Images)

In short, whoever gets BWT as their sponsor may see a change in their color. The fans have grown to like the pink and can’t wait to see it back on cars once the season begins in Bahrain. There is still time for the season to start, so we just have to wait till the car launches of Haas and Williams are done to get our answers.

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Arpit Gomes

497 articles

Arpit Gomes is an F1 author at EssentiallySports. Currently pursuing his Journalism degree from Xavier’s Institute, he is a big fan of McLaren and their driver Lando Norris and Daniel Ricciardo. Arpit always looks forward to the paddock moving to Spa and drivers dealing with the exciting Eau Rouge corner as well the straight at Monza.

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