New Yorkers were treated to a never seen before F1 show run as Formula 1’s 7x world champion, Lewis Hamilton, sped down Fifth Avenue and performed donuts in front of the Empire State Building. The iconic performance saw the Big Apple get front-row seats to a breathtaking scene.

This show happened to promote Mercedes’ partnership with WhatsApp. It was the radio button on the $50,000 steering wheel, which was replaced by WhatsApp’s logo. To add to that, the instant messaging app even transformed its red car emoticon to one that looked like a Mercedes AMG F1 car. However, the most interesting bit about the whole partnership was Lewis speeding down Fifth Avenue and also defying the Mayor’s instructions.

Lewis Hamilton’s iconic show run became a much-celebrated event