After weeks of ambiguity and mystery around “plus44world,” we finally have some clarity now. The supposed Lewis Hamilton-led Instagram page initially surfaced around a week ago. The official Instagram page of Hamilton following the mysterious page was its authentication.

The private Instagram handle with one post started accepting followers 3 days ago. However, only 1000 users could enter the world of plus44 among the thousands who must’ve requested. Theories were flying around from day one about the purpose of the page as other drivers also got their individual pages.

Most theories pointed toward NFTs, while many even questioned the page’s authenticity. However, as of 26th August, the private page became public and open for interpretation. More than open for interpretation, the page became open for business.

Plus44world is a brand page that will sell Hamilton-focused merchandise. The Mercedes man is a fashion icon and is respected by the fashion elites as well. Hence, the merchandise as an outlet makes sense for Hamilton compared to other speculations.

After a couple of cryptic posts, the page unveiled its purpose and dropped the first merchandise. A t-shirt called, “eye of the storm” retailed at $45 USD.

Read More: Drama Erupts as Lewis Hamilton Opens the Gates to Select 1000 Fans While Instagram Conspiracy Escalates

The page opened doors to the public, and the people responded. Within a day, the following on the page skyrocketed from 1000 to 60.1K and counting. We can never underestimate the influence of Sir Hamilton.

Twitter reacts to plus44world opening its gates to users as Lewis Hamilton merchandise hits the shelves

After the change in the nature of the page from private to public, users are flocking the page to get their hands on the merchandise. Despite still no official word from Hamilton himself, users have stated purchasing and sharing their views on the merchandise.

The reviews are pouring in as people visit the website to place their orders.

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With just three products on the market so far, we have a feeling that soon the products on the website will be out of stock. This will surely give rise to another set of demands from the Lewis Hamilton Twitter fandom, a demand for restocking.