Lewis Hamilton’s Champion Mentality Takes Over F1 Again as Mercedes Receives $1,400,000 Boost to Beat Max Verstappen & Co. in Crucial List

Published 04/07/2023, 3:16 AM EDT

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via Reuters

Max Verstappen may be the lion of the grid, but Lewis Hamilton remains the king of the grid as his influence remains unbeatable. After a slow start to the season, the social media numbers of Mercedes took a dive, which was then ruled by Fernando Alonso & Co. But all it took for the Silver Arrows to make a comeback was a Lewis Hamilton podium in Australia.

Mercedes’ performance in Australia not only caught the attention of its fans but also that of its rivals. And with Lewis Hamilton at the helm, the team’s engagements jumped from fourth place with 4.1 million engagements worth $2.5 million in social value to the top spot after the Australian GP with 6.4 million engagements worth $3.9 million in social value which accounts for a jump of $1.4 million. 


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The resurgence of Lewis Hamilton & Co. proved too much competition for Max Verstappen and Red Bull. The latter slipped from second place to third and remains behind Ferrari despite its unmatched success over the past three weekends.

For Max Verstappen’s Red Bull, the numbers dipped by over a million dollars. Clearly, the brand value of the Briton remains miles ahead of that of the Dutchman. Furthermore, it was surprising that using Daniel Ricciardo for its Australian GP promotions didn’t help them either.

Thus, indisputably, the influence of Lewis Hamilton remains second to none. All it took him was a podium to return to the top of the charts prepared by Zoomph, which was shared by Vincenzo Landino. The charts have turned around, and Mercedes has reclaimed the spot that it ruled for several years. 

Lewis Hamilton and Mercedes’ skeptical view towards the “Comeback”


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The comeback on the social media charts is applaudable for Mercedes and Lewis Hamilton. Their impressions were staggering compared to the next two teams, Ferrari and Red Bull. However, their comeback on the grid, in terms of performance, is still under the radar. The team doesn’t want to get too ahead after the podium in Australia.

via Imago

Staying cautious of their development pace, the Silver Arrows’ James Allison, as quoted by Formula1news, said, “We didn’t have huge breakthroughs, but we moved forward a little bit. We put a small amount on the leaders Red Bull, and we are starting to get on terms with, and maybe just nose a whisker in front of, the Ferraris and the Aston Martins.”


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WATCH THIS STORY: Bromance moments between Max Verstappen & Lewis Hamilton

Certainly, gaining pace was a good sign. But when the fans and the team saw the ease with which the Red Bull of Max Verstappen overtook Lewis Hamilton, they knew the work was far from done.


Written by:

Manan Goel


One take at a time

Manan Goel is a Formula 1 author at EssentiallySports. As a literature student at Delhi University, he had been a geek for fiction and a nerd for sports. He claims Sebastian Vettel was his first love after seeing him at the Indian Grand Prix, and he has been a fan of the sport and Red Bull ever since.
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Edited by:

Varunkumaar Chelladurai