Max Verstappen Strikes Exclusive Deal Which Looks To Provide a Window Into His Life

Published 01/11/2022, 4:34 AM EST
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 21, 2021 Red Bull’s Max Verstappen ahead of the Grand Prix REUTERS/Mike Blake


Formula One world champion Max Verstappen has struck a new deal with the streaming platform, Viaplay, for the forthcoming F1 season. The deal will see the streaming platform get exclusive insights into his life, both on and off the track.

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Furthermore, Viaplay, which is owned by the Nordic Entertainment [Nent] Group, has been given the rights to broadcast the sport in the Netherlands till 2024.

Max Verstappen bags an exclusive deal with a streaming platform

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Following the success Max had in 2021, the world champion has made a deal with Viaplay to give more insights into his life, both on track as well as on a personal level. Additionally, the Red Bull driver will be the company’s ambassador in the Netherlands, where they have been given the rights to broadcast the sport. Verstappen’s father Jos will provide the company with F1 analysis.

Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 12, 2021 Red Bull’s Max Verstappen during the race REUTERS/Ahmed Jadallah

Speaking of his new deal Verstappen said as quoted by GPFans, “It will be great to work with Viaplay’s professional on-site reporters like David Coulthard, Mika Häkkinen and Tom Kristensen. I’m sure their experience as former top drivers will be a great asset.”

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How did Verstappen perform for Red Bull in 2021

The Red Bull prodigy won the world championship at the Abu Dhabi Grand Prix in the title-deciding race. The 24-year-old edged out and prevented his arch-rival from Mercedes, Lewis Hamilton, from earning his record-breaking eighth world title. He had 10 victories, 10 pole positions, 18 podium finishes, and ended his 2021 season with 395.5 points under his belt.

Formula One F1- Saudi Arabian Grand Prix – Jeddah Corniche Circuit, Jeddah, Saudi Arabia – December 3, 2021 Red Bull’s Max Verstappen during practice REUTERS/Ahmed Yosri

With the 2022 Formula One season just around the corner, what are your expectations from the Milton Keynes-based outfit? Can Max retain his drivers’ world title? And with support from Sergio Perez, can the team bag the constructors’ championship? Let us know what you think in the comments below.

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DIVE DEEPER

“This Just Isn’t Normal” – Max Verstappen Credits Teammate Sergio Perez for His Sublime Defense in Abu Dhabi

10 days ago

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Arpit Gomes

1254 articles

Arpit Gomes is an F1 author at EssentiallySports. Currently pursuing his Journalism degree from Xavier’s Institute, he is a big fan of McLaren and their driver Lando Norris and Daniel Ricciardo. Arpit always looks forward to the paddock moving to Spa and drivers dealing with the exciting Eau Rouge corner as well the straight at Monza.

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