McLaren F1 to Limit Iconic Special Liveries in 2022 to Conserve Identity

Published 12/30/2021, 9:08 AM EST
Formula One F1 – Qatar Grand Prix – Losail International Circuit, Lusail, Qatar – November 20, 2021 McLaren’s Daniel Ricciardo during qualifying REUTERS/Thaier Al-Sudani


McLaren brought joy to the Formula One community when they ran their special Gulf livery at the Monaco Grand Prix. For the final race in Abu Dhabi, they once again ran a one-off livery as they partnered up with Vuse.

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However, the CEO of McLaren, Zak Brown has revealed that even though he appreciates the love that the fans have for the liveries, he doesn’t think such one-offs will be frequent.

Zak Brown talks about future one-off liveries for McLaren

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There is no doubt that special liveries during a Grand Prix weekend can make things exciting. The Woking-based team did it twice this year; once at the Monaco Grand Prix, and the other at the Abu Dhabi Grand Prix.

As quoted by GPBlog, Brown said, “Fan reaction has been great. I think on a very limited basis as we have done is the right balance. I think we want to keep our identity but make a special livery special because if you do it all the time, it loses its specialness. This was sponsor-driven, just like Gulf was. It doesn’t necessarily mean it will always be sponsor-driven. I think it gives some vibrancy, brings great messaging.”

“In this instance, it was a female artist from this area so a great way to draw attention to various topics. Then, of course, our fans like to support us so you see a lot of Gulf hats and shirts running around so it’s great for fan engagement. Everyone has voted with thumbs up so to speak with their enthusiasm for it.”

“It’s something that we want to do and we will continue to do but not on a high-frequency basis because then I think you lose your own identity and it loses its specialness,” Brown concluded.

Watch Story: From Shocking Lewis Hamilton Crash to Ferrari Pit Stop Blunder: Most Sensational Moments in Bahrain GP History

How did Norris and Ricciardo perform this season?

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The 2021 season was arguably the best one for Lando Norris. The previous year, he only managed to score a single podium. But in 2021, the 22-year-old had four podiums to his name, and one pole position under his belt. He ended up sixth in the driver’s championship with 160 points.

Formula One F1 – Brazilian Grand Prix – Jose Carlos Pace Circuit, Sao Paulo, Brazil – November 14, 2021 McLaren’s Lando Norris at the start of the race REUTERS/Ricardo Moraes

Daniel Ricciardo had a disappointing season, but the highlight of his first year at McLaren was his win at Monza. The Australian finished the season in eighth place in the standings with 115 points to his name.

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What are your predictions for the duo in 2022? Let us know in the comments below.

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Arpit Gomes

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Arpit Gomes is an F1 author at EssentiallySports. Currently pursuing his Journalism degree from Xavier’s Institute, he is a big fan of McLaren and their driver Lando Norris and Daniel Ricciardo. Arpit always looks forward to the paddock moving to Spa and drivers dealing with the exciting Eau Rouge corner as well the straight at Monza.

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