McLaren Unveil Brand New F1 Esports Facility at Their Headquarters

Published 07/22/2021, 8:26 AM EDT
Formula One F1 – British Grand Prix – Silverstone Circuit, Silverstone, Britain – July 16, 2021 McLaren’s Lando Norris in action during qualifying REUTERS/Andrew Couldridge


McLaren Racing has started a new venture in the gaming industry. They have launched McLaren Shadow Studio which will be at MTC in Woking.

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Serving as an active base for their Esports team, the studio will provide an opportunity for the ambassadors to train, race, and produce content.

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“Delighted to launch” the studio: McLaren esports licensing director

As reported by their official website, the British team are hoping to dive deeper into the world of virtual racing.

In their official statement, McLaren stated, “We are delighted to launch McLaren Shadow Studio and build on the fantastic work the team has pioneered in the Esports space.

“The McLaren Shadow Esports team was launched in 2017 when we saw an opportunity in the space between virtual and real racing, to increase accessibility through giving people access to an incredible racing experience,” said Lindsey Eckhouse, director, Licensing, e-commerce and Esports, McLaren Racing.

Formula One F1 – British Grand Prix – Silverstone Circuit, Silverstone, Britain – July 18, 2021, McLaren’s Lando Norris during the race REUTERS/Peter Cziborra

“We pride ourselves on bridging this connection and helping us evolve into the next chapter by broadening our reach beyond Esports into gaming.

“McLaren Shadow Studio underpins McLaren’s ongoing commitment, with the support of our fantastic partner network driving our performance and progress.”

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Andreas Siedl reveals team bringing updates in Hungary

The Woking-based team finished the British Grand Prix with a solid P4 and P5. But they could not stop their rival Ferrari from closing the gap in the fight for P3 in the championship.

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McLaren team principal Andreas Seidl has stated that the team will bring upgrades at the Hungary Grand Prix to help the team in their fight with their Italian rivals.

Formula One F1 – British Grand Prix – Silverstone Circuit, Silverstone, Britain – July 18, 2021, McLaren’s Daniel Ricciardo and Ferrari’s Carlos Sainz Jr. during the race REUTERS/Peter Cziborra

“We are bringing some upgrades to Hungary for our car in order to make sure we keep this battle up,” said Seidl.

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Can the upgrades on the Woking-based team boost their hold on P3 in the championship? Let us know.

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Devang Chauhan

180 articles

Devang Chauhan is an F1 author at EssentiallySports. Having completed his graduation in Journalism and Mass Communication, he has a keen eye for writing engaging and detailed articles on F1. Previously a writer for Sport Social's 'Chase Your Sport' Magazine, Devang has been a ardent follower of the sport for over a decade and has attended two editions of the Indian Grand Prix.

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