
Imago
Formula 1 2023: Saudi Arabian GP JEDDAH STREET CIRCUIT, SAUDI ARABIA – MARCH 19: Fernando Alonso, Aston Martin F1 Team, provisionally 3rd position, on the podium during the Saudi Arabian GP at Jeddah Street Circuit on Sunday March 19, 2023 in Jeddah, Saudi Arabia. Photo by Glenn Dunbar / LAT Images Images PUBLICATIONxINxGERxSUIxAUTxHUNxONLY GP2302_183856177A6366

Imago
Formula 1 2023: Saudi Arabian GP JEDDAH STREET CIRCUIT, SAUDI ARABIA – MARCH 19: Fernando Alonso, Aston Martin F1 Team, provisionally 3rd position, on the podium during the Saudi Arabian GP at Jeddah Street Circuit on Sunday March 19, 2023 in Jeddah, Saudi Arabia. Photo by Glenn Dunbar / LAT Images Images PUBLICATIONxINxGERxSUIxAUTxHUNxONLY GP2302_183856177A6366
Despite cruising at the age of 41, Fernando Alonso cannot get enough of racing. When the F1 season is not on, the Spaniard engages himself in other formats like endurance racing. Turns out, even the ventures he invests in are all about racing. Take his museum in his hometown of Oviedo, for example. Yes, an entire museum dedicated to everything Fernando Alonso!
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After the continued frustration of going uncompetitive in F1 for years, Alonso called it quits in 2019. During the two-year sabbatical, he raced in endurance races and rallies and even tried his hand out in IndyCar. However, F1 has a charm of its own, a thrill that no other competition can live up to. Resultantly, he made a comeback in 2021 with Alpine and is now having the time of his life while driving for Aston Martin.

Reuters
Formula One F1 – Saudi Arabian Grand Prix – Jeddah Corniche Circuit, Jeddah, Saudi Arabia – March 19, 2023 Aston Martin’s Fernando Alonso celebrates on the podium after finishing third place in the Saudi Arabian Grand Prix before he is handed a 10 second time penalty that drops him to fourth place in the final results REUTERS/Ahmed Yosri
But away from the track, he has another passion. The passion to collect and put up for display anything and everything he has achieved in his long career in motorsport. The place that houses it all is located in his hometown, Oviedo.
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As reported by Cuatro, the museum, or as they termed it, his “spoiled child” has his podium trophies, championship trophies, cars he’s driven in F1, and the helmets he’s sported all these years, along with the ones he swapped with different drivers, among other things. The museum sits right beside the karting track that, $260 million worth Fernando (as per Celebrity Net Worth) owns and sometimes takes to in his free time. The museum also has an auditorium to hold conventions for up to 200 people.
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This obviously is a business separate from another motorsport venture that his grid mate Lando Norris was once a part of.
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When Lando Norris cheekily took a dig at Fernando Alonso to promote his own brand
Before taking the world of F1 by storm, Norris, like every young motor racer, was an avid kart racer. Having a good eye for spotting talent, Alonso roped Lando into a karting team that he owns. The experience with the team helped Briton grow immensely as a driver. However, all grown up now, he has a karting team of his own.

Reuters
Formula One F1 – Saudi Arabian Grand Prix – Jeddah Corniche Circuit, Jeddah, Saudi Arabia – March 16, 2023 McLaren’s Lando Norris during the press conference ahead of the Grand Prix REUTERS/Ahmed Yosri
Recalling his experience in an older interview, Lando told, “The go-kart I was using at this time was Fernando Alonso kart. So Fernando helped me a little bit to achieve this. Now I have grown up and gotten Formula One; it is my opportunity to give something back, and that was to create my own go-kart.”
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Taking a funny dig at Fernando’s go-karts while upping his own, he said, “It is miles better than the Fernando Alonso go-kart, so that’s why this team now runs my one. We have already won a couple of races.”
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Visiting the Alonso museum has definitely made it to our bucket list. What about you?
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