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via Reuters

No team on the grid comes close to the brilliant manner in which Red Bull is running their teams. Firstly, the Austrian brand has two teams in the premier class competing for different goals. Moreover, the way the brand has set up these two teams makes them work in flawless synergy. Red Bull, a $640 million championship contender, banks on its sister team to produce and train championship-winning drivers. This formula has worked brilliantly in the past when the team was called Toro Rosso. However, ever since Toro Rosso was rebranded to AlphaTauri, that hasn’t been the case. Although for not those reasons and according to recent reports, Red Bull is considering a U-turn.

The $200 million sister team AlphaTauri came into being in 2020 to promote the fashion label also owned by the Austrian company. The rebranding did not quite work as well as Red Bull would’ve liked. Now there are reports the company might bring the old Toro Rosso name back to the premier class.

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Speaking to RacingNews35, Marko said, “That is also something we are reconsidering. Logical too, the ‘branding’ of AlphaTauri has been reduced somewhat. Because AlphaTauri is actually sold in few countries where we race GPs. Only in about three to four countries.” (Translated by Google)

via Reuters

Ever since the death of Dietrich Mateschitz, the new management has been looking into the sister company. There have been a lot of rumors about the future of the team. However, a sale was never in question as the Austrian team wants the second team for a plethora of reasons.

Read More: “Hope Red Bull Learns a Thing…”: AlphaTauri Does the Antithesis of Red Bull as Fans Applaud Livery Launch in NYC

Although, Marko’s comments hint towards a rebranding and the fans can think of only one possible name.

Fans react to the exciting news of the Red Bull sister company going through a revamp

Toro Rosso! The fans want the legendary team back on the grid. The team that produced the likes of Sebastian Vettel, Daniel Ricciardo, and Max Verstappen, among others. Their fans collectively showcased that emotion through their reactions on Twitter.

The fans instantly correlated the news with Vettel’s and Toro Rosso’s first race win. A race win that announced the young German to the world. The history associated with Toro Rosso still lives deep within the minds of many fans.

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The fans are begging and with the recent history of AlphaTauri, the mother company would want to bring the old winning formula back. Not to forget, Toro Rosso has produced and delivered some great championship-winning drivers to the Milton Keynes team.

Written by

Mahim Suhalka

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Mahim Suhalka is an F1 Author at EssentiallySports. This Sports Management post-graduate is an ardent supporter of the Mercedes AMG Petronas F1 team and their lead driver, Lewis Hamilton. The fact that Lewis dominated one of the most expensive sports in the world for all these years, despite his humble beginnings, has been a huge inspiration for Mahim and has made him a tenured fan of the competitive sport itself.
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Edited by

Varunkumaar Chelladurai