No team on the grid comes close to the brilliant manner in which Red Bull is running their teams. Firstly, the Austrian brand has two teams in the premier class competing for different goals. Moreover, the way the brand has set up these two teams makes them work in flawless synergy. Red Bull, a $640 million championship contender, banks on its sister team to produce and train championship-winning drivers. This formula has worked brilliantly in the past when the team was called Toro Rosso. However, ever since Toro Rosso was rebranded to AlphaTauri, that hasn’t been the case. Although for not those reasons and according to recent reports, Red Bull is considering a U-turn.
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The $200 million sister team AlphaTauri came into being in 2020 to promote the fashion label also owned by the Austrian company. The rebranding did not quite work as well as Red Bull would’ve liked. Now there are reports the company might bring the old Toro Rosso name back to the premier class.
Speaking to RacingNews35, Marko said, “That is also something we are reconsidering. Logical too, the ‘branding’ of AlphaTauri has been reduced somewhat. Because AlphaTauri is actually sold in few countries where we race GPs. Only in about three to four countries.” (Translated by Google)
Reuters
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2022. Red Bull advisor Helmut Marko ahead of the Grand Prix. REUTERS/Brian Snyder REFILE – CORRECTING TEMPLATE
Ever since the death of Dietrich Mateschitz, the new management has been looking into the sister company. There have been a lot of rumors about the future of the team. However, a sale was never in question as the Austrian team wants the second team for a plethora of reasons.
Although, Marko’s comments hint towards a rebranding and the fans can think of only one possible name.
Fans react to the exciting news of the Red Bull sister company going through a revamp
Toro Rosso! The fans want the legendary team back on the grid. The team that produced the likes of Sebastian Vettel, Daniel Ricciardo, and Max Verstappen, among others. Their fans collectively showcased that emotion through their reactions on Twitter.
"Toro Rosso, with Minardi DNA coursing through its veins" 🥹
The fans instantly correlated the news with Vettel’s and Toro Rosso’s first race win. A race win that announced the young German to the world. The history associated with Toro Rosso still lives deep within the minds of many fans.
I like Toro Rosso better anyway
TORO ROSSO COMEBACK?!?
🚨 | Marko has said that they are looking at changing the name of the AlphaTauri team "It is something we are reconsidering," "It is logical too. The branding of AT has been scaled back somewhat, because only in a few countries where we race, AlphaTauri is actually sold."
Inshallah bring back the Toro Rosso banger liveries
WATCH THIS STORY: Two Decades Later Red Bull Disastrously Recreate 2002 Austrian GP
BRING BACK TORO ROSSO
bring back toro rosso i beg
🚨 | Marko has said that they are looking at changing the name of the AlphaTauri team "It is something we are reconsidering," "It is logical too. The branding of AT has been scaled back somewhat, because only in a few countries where we race, AlphaTauri is actually sold."
The fans are begging and with the recent history of AlphaTauri, the mother company would want to bring the old winning formula back. Not to forget, Toro Rosso has produced and delivered some great championship-winning drivers to the Milton Keynes team.