Mission Winnow Out as Ferrari Make Massive Changes to Their Sponsorship Hierarchy

Published 01/01/2022, 5:33 AM EST
Formula One F1 – Mexico City Grand Prix – Autodromo Hermanos Rodriguez, Mexico City, Mexico – November 7, 2021 Ferrari’s Charles Leclerc before the race Pool via REUTERS/Francisco Guasco


Ever since the curtain fell over the 2021 season, big changes have been taking place behind the doors of Scuderia Ferrari. The quite obvious change was the strange absence of Mission Winnow from Ferrari’s official team name for 2022 when the FIA unveiled the list of teams taking part over the potentially unpredictable season.

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Meaning, the Philip Morris International-led campaign was no longer the title sponsor of Ferrari.

But, many anticipated this shocking retrieval to be a mere step back for the Swiss giants and possibly paving way for the returning sponsors, Santander, to take over as the new title partner of Ferrari. And this would have led Mission Winnow to continue existing in F1 as Ferrari’s premium partner.

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Formula One F1 – Mexico Grand Prix – Autodromo Hermanos Rodriguez, Mexico City, Mexico – November 6, 2021 Ferrari’s Charles Leclerc in action with Carlos Sainz Jr. during practice REUTERS/Henry Romero

But, to everyone’s surprise, none of the speculations turned out the same in reality. Instead, Mission Winnow has completely gone missing from the sponsorship list of Ferrari. Along with MW, many other partnering brands have also walked out of the Maranello outfit.

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F1 journalist, Joe Saward, recently claimed that Ferrari might not promote Santander as the team’s official title partner. And this prediction has indeed come alive! Ferrari have rather placed Santander and a tech firm called Velas, in the category of ‘premium partners’ alongside Shell.

On the other hand, the Reds have also removed quite a few brands from their sponsorship list; Mission Winnow, UPS, Weichei, and Palantir. Also, the driver pictures, too, have received a makeover in the recent Ferrari update.

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In the driver pictures, both Carlos Sainz and Charles Leclerc are now sporting a racewear that doesn’t have the Mission Winnow logo embedded alongside the Ferrari logo. These are clear signs that Ferrari have figured out their hierarchy of sponsors over the forthcoming campaign.

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Overall, most of the changes are over, and only one remains as of now – title partner. The ‘title partner’ category stands vacant and there is a very significant chance that Ferrari will soon announce their replacement for Mission Winnow well before the start of the 2022 season. But, who are they going to be?

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Rohit Kumar

1676 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

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