“My Heart is Bleeding”: Aston Martin’s ‘Pink Sponsors’ BWT Slam Lawrence Stroll for Poor F1 Business Decision

Published 06/27/2021, 3:10 AM EDT
Formula One F1 – Emilia Romagna Grand Prix – Autodromo Enzo e Dino Ferrari, Imola, Italy – April 16, 2021 Aston Martin’s Sebastian Vettel in action during practice REUTERS/Guglielmo Mangiapane


When it was announced that Racing Point would rebrand to Aston Martin from the 2021 season, fans were excited about the changes that the team would go through. The most notable difference was going to be the title sponsor and how they would change the look of the car from pink to green.

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However, some didn’t like the direction the British team took; one of them is the CEO of BWT, Andreas Weißenbacher, who still has his company’s logo on the car.

He feels that the title sponsor, Cognizant, would have gotten much higher recognition value if they had stuck with pink instead of opting for British green. Weißenbacher further revealed that team owner, Lawrence Stroll, understands his pain and knows how he feels about the change.

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Weißenbacher isn’t a fan of the British green of Aston Martin

As quoted by Speedweek, Andreas said, “Aston Martin boss Lawrence Stroll understands that my heart is bleeding. If the Aston Martin were pink, title sponsor Cognizant would also have more fun because the recognition value would be much higher.

ABU DHABI, UNITED ARAB EMIRATES – Lance Stroll of Canada driving the (18) Racing Point RP20 Mercedes during the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit in Abu Dhabi, United Arab Emirates. (Photo by Giuseppe Cacace – Pool/Getty Images)

“From a business point of view it was wrong, historically the British racing green is certainly understandable for many, not for me.

“The Aston Martin does not stand out on TV,” he explained. (Translated via Google Translate)

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How is the Silverstone team doing this season?

The team looked optimistic for the 2021 season, as they had finished in fourth place last year. However, it hasn’t gone quite their way so far this campaign; they have struggled to make an impact in the constructors’ standings, currently in sixth place with forty points under their belt.

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All things aside, the Silverstone based-squad have had their fair share of good moments, starting with Monaco where they placed fifth in the race, courtesy of Sebastian Vettel. He then shone at the next race in Baku, where the German came second, giving Aston Martin their first ever podium.

Formula One F1 – Azerbaijan Grand Prix – Baku City Circuit, Baku, Azerbaijan – June 6, 2021 Aston Martin’s Sebastian Vettel celebrates with a trophy on the podium after finishing in second place REUTERS/Anton Vaganov

Now in Austria for the eight-round of the championship, their drivers Lance Stroll and Vettel, have a mammoth task ahead of them, having qualified P9 and P14, respectively. They hope to score maximum points at the Red Bull Ring this weekend and aim to take their team higher in the constructor’s table.

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Arpit Gomes

665 articles

Arpit Gomes is an F1 author at EssentiallySports. Currently pursuing his Journalism degree from Xavier’s Institute, he is a big fan of McLaren and their driver Lando Norris and Daniel Ricciardo. Arpit always looks forward to the paddock moving to Spa and drivers dealing with the exciting Eau Rouge corner as well the straight at Monza.

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