New Williams F1 CEO Promises Positive Developments: “There Will Be Some Announcements Soon”

Published 03/10/2021, 7:27 AM EST
BAHRAIN, BAHRAIN – DECEMBER 05: Jack Aitken of Great Britain driving the Williams Racing FW43 Mercedes on track during qualifying ahead of the F1 Grand Prix of Sakhir at Bahrain International Circuit in Bahrain, Bahrain. (Photo by Giuseppe Cacace – Pool/Getty Images)


Williams F1 launched their stunning new livery for the 2021 season last week. One of the key things to notice was that there was a reduced number of sponsorship stickers on the car, leaving significant empty space on the new design.

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Williams F1 CEO, Jost Capito, clarified that this was a deliberate move. The move will allow the team to strengthen their own identity. It will also allow the team to help display their new owners, Dorilton Capital, that took over the ownership earlier last year.

“It is an approach that has the full backing of Dorilton, and takes preference over chasing the last drop of sponsor money. We will partner with brands that share our vision.”

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ABU DHABI, UNITED ARAB EMIRATES – DECEMBER 13: George Russell of Great Britain driving the (63) Williams Racing FW43 Mercedes during the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit on December 13, 2020 in Abu Dhabi, United Arab Emirates. (Photo by Rudy Carezzevoli/Getty Images)

“The new ownership and the strategy we have going forward is already attracting partners, partners that are in contact with us and negotiations going forward. It’s too early to give you something, but there will be some announcements soon,” explained Jost Capito.

Williams F1 has the full support of Dorilton, claims Capito

Williams F1 has seen a steep decline in their performance over the last few years. The former championship team failed to score even a single point last season. Meanwhile, Dorilton took over the ownership from the Williams family and has heavily backed the team in their path to former glory.

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“I can confirm that Dorilton has already invested a lot since they started and since they got the ownership, and they are continuing to do this.”

SPIELBERG, AUSTRIA: George Russell of Great Britain and Williams walks in the Pitlane during qualifying for the F1 Grand Prix of Austria at Red Bull Ring in Spielberg, Austria. (Photo by Mark Thompson/Getty Images)

“If we come up with potential performance improvement measures, what we can do, we get the full support from Dorilton and this is absolutely fantastic,” explained Jos Capito.

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Williams and their new owners would hate another season without any points. However, with the financial backing from Dorilton and George Russell’s potential, they probably will not meet a similar fate. How do you think Williams will perform this season?

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Ayush Manjunath

586 articles

Ayush Manjunath is a Formula 1 author for EssentiallySports with more than 500 articles to his name. A Law graduate and a current Sports Management student, Ayush also has a certificate from UCLA on Sports, Media and Entertainment Management. He has an undying love for motorsports and lives to see Max Verstappen, George Russell, Charles Leclerc, and Lando Norris battle for the championship one day!

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