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F1 Tipped to Be $650 Million More Valuable Than Tom Brady-Less NFL as $240 Million Masterstroke Pays Dividends

Published 03/15/2023, 9:00 AM EDT

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The booming popularity of Formula 1 is incalculable. The fans, especially in America, have taken to the sport and showered it with unfathomable love. This love also translates to revenue and the owners, Liberty Media, have put an estimate on the incalculable popularity. The American owners have made massive investments for the upcoming Las Vegas GP. The Vegas GP might most likely dethrone the NFL Super Bowl as the most popular event of the year, especially with Tom Brady out of the picture.

Tom Brady, the 45-year GOAT of the NFL, decided to retire for the second time after only his third season with Tampa Bay Buccaneers. Brady’s decision coming early in 2023 puts an end to an illustrious 23-year-long career. The seven-time Super Bowl champion’s retirement will definitely have repercussions on NFL as a whole. Additionally, we might see those repercussions as early as 2024.

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Reporter Vincenzo Landino revealed Liberty Media’s extravagant Las Vegas GP plans via a video on his Instagram. In the video, Landino revealed some known facts like the $240 million investment for 39 acres of land. However, he also told the startling financial repercussions of this massive investment.

The owners, who are promoting the event themselves,  are planning to build a 300,000-square-foot four-story paddock. The area will feature the start-finish line, driver pits, ultra VIP spectator zones, and a rooftop terrace. Moreover, according to applied analysis, the Vegas GP might generate $1.3 billion for the city of Vegas. The 2024 Super Bowl might generate $650 million, almost half of the Vegas GP.

$500 Million Reason Why F1 Gambles With Risky Business On Las Vegas GP

Such an incredible economic impact has also made the city vote for the Grand Prix to be a regular fixture for the next 10 years. It is hard to imagine Vegas not becoming the epicenter of F1 in the future. Additionally, the offerings of the weekend will also make Vegas steal the title of “Crown jewel of  F1”.

Apart from stealing the title from Tom Brady-less NFL Las Vegas GP is set to become the Crown Jewel of F1 as well

The current Crown Jewel of F1 is the Monaco Grand Prix. The oldest and the most prestigious race on the calendar offers some of the most spectacular experiences of a race weekend on the calendar. However, Vegas is set to steal that title away as well.

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USA Today via Reuters

As reported by Landinzo in the past, Ceasars Entertainment has announced an incredible $5 million package for the upcoming race. The “Emperor Package” is an all-inclusive five-night package for 12 guests. The package includes access to the pit lane and the paddock hospitality club. The guests will stay in the award-winning Nobu hotel’s Nobu Sky Villa, including a private dinner from Chef Nobu himself.

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WATCH THIS STORY: Rich History of F1 races in Las Vegas Throughout the Years

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This package might finally beat Monaco GP’s Yacht packages which offer a spectacular race-watching experience. However, even the yacht life does not deliver such luxury.

Formula 1 might finally see a new king in the race venues game.

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Written by:

Mahim Suhalka

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Mahim Suhalka is an F1 Author at EssentiallySports. This Sports Management post-graduate is an ardent supporter of the Mercedes AMG Petronas F1 team and their lead driver, Lewis Hamilton. The fact that Lewis dominated one of the most expensive sports in the world for all these years, despite his humble beginnings, has been a huge inspiration for Mahim and has made him a tenured fan of the competitive sport itself.
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Edited by:

Varunkumaar Chelladurai