Reuters
Formula One F1 – Young Driver Test – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 14, 2021 Red Bull’s Max Verstappen during testing REUTERS/Hamad I Mohammed
Reuters
Formula One F1 – Young Driver Test – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 14, 2021 Red Bull’s Max Verstappen during testing REUTERS/Hamad I Mohammed
Red Bull have proven themselves as a team to be wary of after their 2021 campaign. After Max Verstappen’s championship victory, the team is set on a trajectory to possibly replicate what they did with Sebastian Vettel. Thus, it presents the perfect opportunity to invest in the team, as Red Bull looks to add another name to their livery.
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PokerStars and Red Bull have entered a multi-year partnership, which means the brand will find itself on the RB18 for the 2022 F1 season. Owned by Flutter Entertainment, the brand hopes to engage the F1 audience with the innovations in marketing offered in the upcoming season.
Reuters
Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 11, 2021. Red Bull’s Sergio Perez in action during qualifying REUTERS/Ahmed Jadallah.
This works both ways as Red Bull will also find itself with a new audience in the entertainment field. It would also include Red Bull Racing branding on various PokerStars products.
The CEO of Flutter International, Dan Taylor, shared: “Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players, but the ethos and vision behind how you offer it.”
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Further, he added, “We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”
PokerStars the latest addition to Red Bull F1 sponsorships
The team has partnerships with some immensely popular names from various industries. Team partners include Puma, TAG Heuer, Tezos, Cash App, and Walmart. Now, PokerStars joins the group as their entertainment partner.
Reuters
Formula One F1 – Qatar Grand Prix – Losail International Circuit, Lusail, Qatar – November 20, 2021. Red Bull’s Max Verstappen during practice REUTERS/Hamad I Mohammed.
Christian Horner commented on the new alliance as well. “Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
As the 2022 car development is underway, sponsorships would play a crucial role. All eyes will be on Red Bull to see if they can keep up with the pace like the 2021 season. Thus, it’s all to play for the Milton Keynes team.
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