Report: Santander Unlikely to Replace PMI-Led Mission Winnow as Ferrari F1 Title Partners

Published 12/28/2021, 3:11 AM EST
Formula One F1 – Russian Grand Prix – Sochi Autodrom, Sochi, Russia – September 26, 2021 Ferrari’s Charles Leclerc during the race REUTERS/Anton Vaganov


Mission Winnow are no longer the title partners of Scuderia Ferrari, meaning their partnership has potentially ended after a rather bitter-sweet three years.

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And subsequently, former title sponsor, Santander, managed to sign a deal with the Maranello outfit. The timing was quite perfect for the fans to notice a connection between the two decisions.

Hence arose the question, are the Spanish giants, Santander, all set to replace Mission Winnow as the title sponsor of Ferrari? Well, amidst rising speculations, that might not be the case as of yet. What’s more, it looks like Ferrari are not keen on marching into the 2022 season without owning a title partner.

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Who will be the title sponsor of Ferrari?

According to Joe Saward, there is a vacancy under the category of title partners at Ferrari. Hence, it is quite unclear as to whether Santander or other premium partners will be taking up that spot or the Reds will be signing a deal with an entirely new company to replace Mission Winnow.

Formula One F1 – Mexico Grand Prix – Autodromo Hermanos Rodriguez, Mexico City, Mexico – November 5, 2021 Ferrari’s Charles Leclerc during practice REUTERS/Edgard Garrido

Look on the Ferrari website and you will see that there is a big white space under the title ‘Sponsor’. And then there are two levels of partners, with the premium getting bigger logos.

So the main sponsorship of Ferrari is up for grabs. Or perhaps it is already decided and yet to be announced. This is the most likely thing as it is an opportunity that is worth its weight in gold to companies that can afford it,” he wrote on his blog.

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What happens to Philip Morris International?

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There are rumors going around that the long-time partner of Ferrari, Philip Morris International, will finally march out of the Italian team ahead of the 2022 F1 season. However, Saward has a different opinion.

Formula One F1 – Mexico Grand Prix – Autodromo Hermanos Rodriguez, Mexico City, Mexico – November 6, 2021 Ferrari’s Charles Leclerc in action with Carlos Sainz Jr. during practice REUTERS/Henry Romero

The British journalist reckoned PMI will indeed continue to work with Ferrari as partners. Also, he added that Santander might not be replacing the PMI-backed Mission Winnow campaign. Hence, the question of who is going to be the successor of MW rises!

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Can Santander even afford to get their brand etched alongside Scuderia Ferrari? Or are we set to witness yet another major signing by the Reds in the coming days? We’ll know in time.

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Rohit Kumar

1644 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

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