REVEALED: The Staggering Amount Lewis Hamilton Earns Through Instagram

Published 11/08/2020, 12:00 AM EST
Formula One F1 – Eifel Grand Prix – Nurburgring, Nurburg, Germany – Mercedes’ Lewis Hamilton celebrates with a trophy on the podium after winning the race Pool via REUTERS/Ina Fassbender


Lewis Hamilton, Max Verstappen, Charles Leclerc, all have millions of followers on social media. Formula 1 is the premier stage of motor racing.

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The sport is also commercially demanding and followed widely around the world. Meanwhile, Formula 1 drivers are provided with a very important platform.
TopRatedCasino recently compiled a list of the highest earners from sponsored messages in Formula 1. It was also reported that Lewis Hamilton’s potential value of each sponsored post is the highest among Formula 1 drivers.

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The potential value of each sponsored post was decided based on the public following on popular social media networks. It was reported that Lewis Hamilton has more than 20 million followers across multiple social media platforms.
Needless to say, the 6-time World Champion could fetch a significant number for each post. Based on the following, Hamilton could earn around €58,000 per sponsored post.
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Formula One F1 – Emilia Romagna Grand Prix – Autodromo Internazionale Enzo e Dino Ferrari, Imola, Italy – Ferrari’s Charles Leclerc cycles around the track ahead of the Emilia Romagna Grand Prix REUTERS/Jennifer Lorenzini
Charles Leclerc follows Lewis Hamilton on the list. In comparison to Lewis, Leclerc’s following is significantly less with “just” 3.7 million followers. The reports suggest that a sponsored post from the Ferrari driver is world mildly over €10,000.

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Daniel Ricciardo makes another podium standing P3 on the list. The honey badger is reported to have a similar following as Charles Leclerc. However, he is reported to earn around €100 less per sponsored post.
As reported, following is the ranking of the Formula 1 drivers, their following, and potential value earned per sponsored post-
1. Hamilton 20.4m, €57.820
2. Leclerc 3.7m, €10.658
3. Ricciardo 3.7m, €10.589
4. Verstappen 3.6m, €10.407
5. Norris 2.2m, €6.308
6. Räikkönen, 2.1m, €5.940
7. Sainz 1.8 m, €5.345
8. Bottas 1.7m, €5.040
9. Russell 930k, €3.950
10. Grosjean 907k, €3.850
11. Albon 870k, €3.700
12. Gasly 1.2m, €3.639
13. Ocon 696k, €2.955
14. Hulkenberg 1m, €2.895
15. Perez 1m, €2.839

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Formula 1 drivers are paid thousands of euros for their sponsored posts. However, the drivers are not only about sponsored posts. They certainly understand the influence they have on social media. They also use their platform to discuss pertinent social and environmental issues from around the world.

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Ayush Manjunath

577 articles

Ayush Manjunath is a Formula 1 author for EssentiallySports with more than 500 articles to his name. A Law graduate and a current Sports Management student, Ayush also has a certificate from UCLA on Sports, Media and Entertainment Management. He has an undying love for motorsports and lives to see Max Verstappen, George Russell, Charles Leclerc, and Lando Norris battle for the championship one day!

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