Home

F1

“Rockstar” Guenther Steiner’s Immense Popularity Caused Haas’ Marketing Team a Huge Headache

Published 11/24/2022, 9:00 AM EST

Follow Us

via Reuters

Ever since Netflix’s Drive to Survive enthralled audiences with a sneak peek into the world of F1, the sport’s popularity has skyrocketed. We are all aware of that. However, the Netflix show’s insights into the sport have highlighted other entities as well apart from the drivers. Guenther Steiner, the Haas boss, is a great example of that.

The American-Italian has become a popular figure among fans ever since DTS hit the streaming platform. Now, Steiner has a nickname, as fans refer to him as the “rockstar of team principals”. Not just that, the boss of the American team might’ve been responsible for a website crash.

ADVERTISEMENT

Article continues below this ad

How much truth there is to the website claim? The Haas F1 team’s boss discusses it along with his nickname in an episode of F1: Beyond the Grid.

When Tom Clarkson asked about his ‘Rockstar’ tag, he said, “I mean, I don’t mind it.” But he defends himself, being associated with the tag. “I didn’t work for this. It’s not something that you try to do. What I try to do to run a racing team, get us competitive as possible and this just happened,” he said.

Talking about the website crash, he revealed the team decided to make merchandise by using things he has said. Once the company handling Haas’s merch put it for sale on their website, “the website crashed for four hours. They don’t know if it came to me,” he revealed.

Fans Lose Their Minds as Guenther Steiner’s Cold-Blooded Statement Silences Envious F1 Rivals

Such has been the meteoric rise in popularity of the “rockstar” team principal Guenther Steiner. If these examples weren’t enough, Tom Clarkson asked the team boss about another scenario resulting from his rising popularity.

Haas boss Guenther Steiner and the constant marriage proposals

Because of his glaring popularity, the fans have taken a shine to Steiner. So much so that the American-Italian gets a marriage proposal.

ADVERTISEMENT

Article continues below this ad

via Getty

During the conversation, Tom Clarkson addresses, “There is also a sign I’ve seen at every race pretty much which says, ‘Guenther, will you marry me?’ I just wondered what your wife and daughter made of that?” 

Trending

Get instantly notified of the hottest F1 stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

“I mean, you can imagine what they think. I hope you don’t!” He said but admits, “It’s good fun, you know!”

ADVERTISEMENT

Article continues below this ad

WATCH THIS STORY: Big Trouble for Stewart-Haas Racing, But Delight for Michael Andretti With Russian F1 Development

Well, this should tell us all how popular the Haas boss has become thanks to DTS. And while we’re on the subject, Guenther, will you marry me?

SHARE THIS ARTICLE :

Written by:

Mahim Suhalka

2,201Articles

One take at a time

Mahim Suhalka is an F1 Author at EssentiallySports. This Sports Management post-graduate is an ardent supporter of the Mercedes AMG Petronas F1 team and their lead driver, Lewis Hamilton. The fact that Lewis dominated one of the most expensive sports in the world for all these years, despite his humble beginnings, has been a huge inspiration for Mahim and has made him a tenured fan of the competitive sport itself.
Show More>

Edited by:

Akash Pandhare