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The Interesting Concept Behind Williams’ New 2022 F1 Livery

Published 02/15/2022, 2:47 PM EST

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Williams Racing has launched its new Challenger on Tuesday. The car will be called FW44, a successor to FW43 of 2021. This challenger, however, comes with a new shade of Blue. The CEO of Williams Racing Jost Capito reveals the reason behind this.

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Moving from the traditional white and blue shade that Williams has on their Challenger every year, the Grove-based team introduced blue this time around. The car has a primarily blue design on its livery along with tones of electrical blue and red streaks around it.


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The Williams boss Capito conveyed on the new shade, “The design really reflects on the brand definition we have redone last year, especially when you look at the various shades of blue, with the diamond theme we have in the brand as well. Also, the little flashes of red, that is for Britain. We are a British team, we are a proud British team and that is why we have a hint of red on the car.

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New season, New livery. What are the new changes in objective for Williams?

Both the team drivers Alex Albon and Nicholas Latifi liked the new livery of the car. However, when asked about the team’s new changes and objectives this year, Albon asserted, “There’s definitely, I don’t wanna call it randomness, an element of change that will happen in the pecking order this year. Where we stand honestly is so hard to say. I think no one knows where they are. Obviously we’d like to be towards the top of the midfield.

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The car comes in after F1 has brought in new sets of rules and regulations this season. The challenger has the new structure as asked by the governing body. It’ll be interesting to see if Williams can perform to the expectation level they set themselves. Only time will tell.


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Written by:

Sabyasachi Biswas


One take at a time

Sabyasachi Biswas is an F1 writer at EssentiallySports. He has completed his Master's in Mass Communication and Journalism from Jadavpur University, Kolkata. Sabyasachi is an ardent Red Bull and Max Verstappen fan and has been following the sport for over a decade now.
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