Reuters
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2021 McLaren’s Lando Norris in action during qualifying REUTERS/Mike Blake
Reuters
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2021 McLaren’s Lando Norris in action during qualifying REUTERS/Mike Blake
F1 has really started to make a mark in the United States of America. After a successful US GP in 2021, the McLaren F1 team became the first team to get featured in an ad during an NFL match.
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The Woking-based team partnered with WebEx for the 2022 season. And in their promotional ad, we can see the team members, including the drivers and team boss, get featured during the Half-time. This is another proof of the success of the Netflix series Drive To Survive. The show has really helped the sport make a mark on the US Market.
This @Webex commercial featuring @McLarenF1 @LandoNorris and @danielricciardo just ran during an NFL Playoff game.
This is what Netflix Drive to Survive has done for the awareness of @F1.#sportsbiz #F1 pic.twitter.com/Nnu2Ez05WP
— Vincenzo Landino (@vincenzolandino) January 24, 2022
WATCH STORY: Toto Wolff Swears, Valtteri Bottas Bares: Funniest Moments From Drive to Survive
McLaren F1 boss Zak Brown explains the importance of Drive to Survive to F1
As reported by McLaren.com, Brown stated Netflix played a huge role in getting US fans interested in the sport. He also revealed how the sport will focus more on the country in the 2022 season.
“When we traveled to Austin last October, it was incredible to see one of the highest attendances ever recorded, with more than 400,000 fans visiting the Circuit of The Americas across the weekend. Part of the popularity of the sport in the USA can be attributed to the ongoing success of Netflix’s Drive to Survive documentary series,” said Zak.
Reuters
Formula One F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021, McLaren Chief Executive Officer Zak Brown during the press conference FIA/Handout via REUTERS ATTENTION EDITORS – THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES
“The program has attracted many new fans to the sport, including those from differing age groups and diverse backgrounds–many of whom wouldn’t ordinarily be motor racing enthusiasts before they had watched the show. With the prospect of a third race in the US, F1 is gaining strong ground in this crucial geography,” said the McLaren team boss.
McLaren are one team that might benefit most from the popularity of the sport in the USA. They have an American team principal and two of the most popular and loved drivers in the sport. And with their new partnership with WebEx, expect big things from the team.
READ MORE: What Is the McLaren Driver Lineup for the 2021 F1 Season?
