What Challenges Will TikTok Have for Vettel & Aston Martin F1 as their Official Creator Partner? Where Will the Logo Feature?

Published 07/15/2021, 5:20 AM EDT
Formula One F1 – Austrian Grand Prix – Red Bull Ring, Spielberg, Styria, Austria – July 3, 2021 Aston Martin’s Sebastian Vettel during practice REUTERS/Leonhard Foeger


Aston Martin Racing have been creating quite the buzz around the paddock since their return to the F1 grid this season. There have been several top signings that are likely to play a crucial role in fueling the team’s on-track success. But that’s not it.

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The British outfit are aching to do something off the track as well, especially for the fans. And in a bid to do that, Aston Martin have revealed a major announcement regarding their Creator Partner; to keep their fans on their toes, the Greens have partnered with the world-famous social media platform, TikTok.

Aston Martin wrote, “Welcome to the team, TikTok. TikTok is our first ever Official Creator Partner – and you’re the reason we’re teaming up. This is content created for the fans, by the fans, and with the fans – and it starts right here at the British GP.”

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This clearly shows that Aston Martin are looking to create a sturdy fanbase, and could even manage to garner one of the greatest fan-following for an F1 team. Hence, there is more content in store waiting to be revealed to the viewers.

How Aston Martin built the hype up before the announcement

Earlier on Thursday, The British outfit unveiled a video, starring Sebastian Vettel and his trainer, Antti Kontsas. They started off with what was called the #catchchallenge.

However, the video was made using TikTok, one of the fewest hints the team gave ahead of the major revealing.

Also, being a creator partner for the team, will TikTok’s logo show up on the cars?

Well, apparently, yes.

According to Race Fans, the Stroll-led team will sport the logo on both their cars starting from the race weekend at the British Grand Prix. The logos will appear on the headrest and on the halo.

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Aston Martin are awaiting the start of the race weekend at Silverstone, which also turns out to be their home Grand Prix. Hence, a lot of expectations reside on the 007 outfit.

So, can Aston Martin manage to pull off an incredible weekend at home, and consequently provide TikTok with a rather grand welcome into their team? Well, we’ll know soon enough.

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Rohit Kumar

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Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

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