Who Is Lando Norris’ PR Manager – Charlotte Sefton?

Published 07/07/2021, 12:00 PM EDT
Formula One F1 – Spanish Grand Prix – Circuit de Barcelona-Catalunya, Barcelona, Spain – May 6, 2021 McLaren’s Lando Norris ahead of the Spanish Grand Prix REUTERS/Albert Gea


Every driver needs a PR manager to handle the media. Whether it’s press conferences or interviews after a session, a PR manager is responsible for handling it all. For Lando Norris, this responsibility falls on the shoulders of Charlotte Sefton.

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While the Briton is making a mark on-track this season, Sefton is quite active in helping him off-track. One may often find her alongside Norris at the track side interviews, guiding him to the various microphones in the media area.

Formula One F1 – Austrian Grand Prix – Red Bull Ring, Spielberg, Styria, Austria – July 3, 2021 McLaren’s Lando Norris during the press conference after qualifying FIA/Handout via REUTERS

How did Charlotte Sefton make it to F1?

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Sefton started her career in PR as an account executive at Automotive PR. After a year, she joined HPS Jardine Group as a senior account executive. In 2014, she joined McLaren as a PR officer after spending two years with Jardine.

Since then, she moved up the ranks year after year, before attaining the role of F1 Communications Manager in January this year. From organising car launches to accompanying Norris at track side interviews, Sefton is one of the most visible figures in the McLaren team today.

While she makes her mark in F1, Sefton revealed her obsession goes back to her days as a seven-year old. She said“My first memories of F1 are from the age of about seven, when grands prix meant loads of noise on the TV after Sunday lunch.

Before long I was hooked, my Dad and I ardently supporting different teams and shouting at the TV. It took over my life, and from then on I knew I wanted to pursue a career in F1.”

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How close are Sefton and Lando Norris at McLaren?

Since joining McLaren in 2019, Norris established himself as one of the funniest drivers on the grid. However, his team hold him in high regard, with the Briton having warm relationships with every team member. In fact, he shares a similar friendship with Sefton, as seen in this interaction.

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She also shared a great friendship with Carlos Sainz during his time at McLaren. In fact, she was seen in Netflix’s Drive to Survive in the first season waiting for news on Sainz’s podium in the 2019 Brazilian Grand Prix.

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Sanket Nair

344 articles

Sanket Nair is an F1 Author at EssentiallySports. A Sports Management student, he is a huge fan of Sebastian Vettel and Daniel Ricciardo and hopes to see Red Bull break Mercedes' dominance and win the World Championship soon. Sanket has been hooked to the sport ever since he watched the battle for the 2010 World Championship go down to the wire at the Abu Dhabi Grand Prix.

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