Lewis Hamilton is indeed one of the most sensational racing drivers in all of motorsports, and he has often strained himself to keep his focus on Formula One.

Apart from his active career as a racing driver, the seven-time world champion also, quite recently, found himself owning an outfit in the Extreme-E racing series. Why? Well, to raise awareness regarding climate change and to earn himself the experience of running a team.

And that’s not all. Hamilton further launched a project called P44 that promises a great future in racing for young talents in the United Kingdom.

However, considering his blazing hot career in F1 at the moment, it is quite obviously impossible for Hamilton to provide the required focus on and commitment to Extreme-E and the exciting new project.

So, this is where Penni Thow comes into play. Back in May 2021, Motorsport revealed that Thow would be working alongside Hamilton as his media talent manager.

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Penni Thow and her role alongside Lewis Hamilton

This interesting partnership basically means that Hamilton can heave a sigh of relief and invest his entire focus onto racing. Meanwhile, Thow will handle the establishment of the initiative, Project 44, and the X44 racing team that currently competes in Extreme-E.

“Lewis is committed to and focused on his racing career for a number of years ahead. But through this partnership, is able to build and grow his business for the longer term,” a source close to P44 said.

So, who is Thow?

Well, Penni Thow is a Canadian who founded Copper, an investment and talent advisory firm. Copper specializes in entertainment, media, sports, fashion, technology, and philanthropy. Before founding Copper, Thow was the executive vice-president of SB Projects.

She apparently worked alongside Scooter Braun, who is quite famous for managing artists like Justin Bieber and Ariana Grande. Overall, Thow has so far been quite instrumental in handling the functioning of P44.

Hence, considering her immense expertise, can Thow manage to build a commendable base to this promising project before the Briton bids adieu to Formula One? Well, let’s see what the future has to say.

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