Why Is There No Mercedes Branding on the New McLaren 2021 F1 Car?

Published 02/16/2021, 11:40 PM EST
ABU DHABI, UNITED ARAB EMIRATES: Lando Norris of Great Britain driving the (4) McLaren F1 Team MCL35 Renault during the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit in Abu Dhabi, United Arab Emirates. (Photo by Rudy Carezzevoli/Getty Images)


Mclaren has shifted their engine supplier from Renault to Mercedes for the upcoming 2021 Formula One season. However, fans were not just disappointed by the car livery but also surprise not to see the Mercedes logo on the nor on the team kits.

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The last time a Mercedes logo was seen on the Mclaren car was back in 2014. Time has passed and seven years later they will run their engines under the dominant Mercedes name. Mclaren has explained that it’s a pure manufacturing deal and not concerned with marketing but to more competitive.

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Mclaren explains the missing branding

Mclaren and Aston Martin are customers of Mercedes but don’t run their logo on team kits or the car itself. However, Williams does run the logo on their team’s drivers, George Russell, who is part of their junior drivers’ program, and Nicholas Latifi.

“It is understood that Mercedes’ customer engine deals with teams do not stipulate the need for them to feature the company’s branding on the cars, and each F1 manufacturer has its own policy in this regard” reads a report from motorsport.com.

Team principal of Mclaren, Andreas Seidl said, “We are definitely convinced that we are in a position, once we are there as a team, that the Mercedes power unit can help us to win races again in the future. Definitely.

CIRCUIT DE CATALUNYA, MONTMELO, SPAIN – 2020/02/27: Lando Norris of Great Britain driving the (4) McLaren F1 Team MCL35 on track during day five of F1 Winter Testing. (Photo by Marco Canoniero/LightRocket via Getty Images)

“But, I think it’s important to make sure we focus on ourselves. We still have a long way to go on our side and on the team side, but we are happy with the progress we could make the last two years.

He added, “At the same time, you know, there’s still a lot of things we need to get in place first on the infrastructure side and on the team side, before we actually battle for race wins again.”

Preparing for the season

The team is currently in Silverstone trying the MCL35M on the tracks, being piloted by Lando Norris. The team will fly out to Bahrain for pre-season testing which is from 12-14th of March.

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With Australian driver, Daniel Ricciardo joining the team to pair up with Norris, it’s going to make the Woking-based team optimistic for the upcoming season. Being powered by a Mercedes engine and having a talented driver behind the wheel fans can’t wait for the 28th of March as the season opens in Bahrain.

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Arpit Gomes

322 articles

Arpit Gomes is an F1 author at EssentiallySports. Currently pursuing his Journalism degree from Xavier’s Institute, he is a big fan of McLaren and their driver Lando Norris and Daniel Ricciardo. Arpit always looks forward to the paddock moving to Spa and drivers dealing with the exciting Eau Rouge corner as well the straight at Monza.

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