Aston Martin’s start to the 2023 season has been dreamy. The Fernando Alonso effect has worked for the team, as they currently stand second in the championship and the Spaniard has scored four podiums. But the team’s massive early success on the track has reaped huge benefits for the Aston Martin sports car brand. 

Firstly, F1 Briefings reported that after Alonso’s first podium in Bahrain, Aston Martin’s stock price took a jump from roughly $238 to around $346. This podium not only increased the speed of the Aston Martin hype train, but also increased the brand’s reputation in the market and made Lawrence Stroll quite some money. Second, this success has also translated into more sales for the company.

The ripple effect of Fernando Alonso’s success has made $3.6 billion worth company fly high, by bringing in $80 million more! The Business Insider reports from the Financial Times Future of the Car Summit, where Stroll was speaking about the impact of the F1 team. There, the senior Stroll reported that the company has sold between 300 and 400 Vantage F1 edition cars, which serve as the safety cars in F1.

The car’s 2022 version, packed with a twin-turbocharged 4.0-liter V8, 0-60 MPH in 3.6 seconds, and a top speed of 195 MPH, costs nearly $200,000. Meaning, the sale of this car alone made the company about $60 million to $80 million! Speaking about this feat, Business Insider quotes Lawrence Stroll as saying, “There’s an expression, I didn’t believe it but we’re actually experiencing it: race on Sunday, sell on Monday. Sounds like a small number, but for a company of our size it’s relatively important.”

“He Just Can’t Stand Him”: Lewis Hamilton Left Puzzled With Fernando Alonso Final Position as Fans Slam FIA’s Decision

Lawrence Stroll’s investment in the team has thus worked miracles for him. And as time passes and the F1 season progresses, with Fernando Alonso’s consistency, it is surely going to pump up.

All is well between Fernando Alonso and Lawrence Stroll

Fernando Alonso has brought the team a lot more value than just the numbers on his contract. However, with his success, tension was reported at Aston Martin, as the boss wouldn’t like the 41-year-old to outscore his son and Alonso’s partner, Lance Stroll. 

But now, everything is said to be good. How come? Because Alonso recently praise his boss while drawing parallels with his former boss and controversial F1 name, Flavio Briatore. He says, as quoted by Motorsport Total, “You need something so that people listen to you and respect you and I believe that only Flavio and Lawrence have that leadership in all things that I work on.”

Trending

Lewis Hamilton Takes Kendall Jenner for a Joyride at the Miami GP, Years After Dating Rumors Surfaced

May 04, 2024 01:05 AM EDT

Bad News for Carlos Sainz as Audi Boss Delivers Disappointing News for 2025 Car

April 29, 2024 11:02 AM EDT

Max Verstappen to Mercedes: Toto Wolff Breaks Silence on $160 Million Rumored Contract For Dutchman

April 30, 2024 04:37 PM EDT

F1 Miami GP 2024: Camila Cabello Teams Up With Susie Wolff for a Special Event

April 29, 2024 02:39 PM EDT

“You Are Disgusting”: Ex-GF Isa Hernaez’s ‘Vengeful’ Update Leaves Fans Pointing Fingers at Carlos Sainz

October 28, 2023 10:12 AM EDT

Get instantly notified of the hottest F1 stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

WATCH THIS STORY: How Aston Martin F1 Move Has Got Fernando Alonso a $5.5 Million Worth Luxury Possession 

Currently, the dynamics at Aston Martin are great. It seems that there is nothing that they can currently get wrong at the moment.