Sahara Force India, which until 2016 raced with a silver and black livery topped with Indian colors of green and orange, has suddenly decided to shake things up by painting its car baby pink. Pink is certainly a very radical decision by the team who achieved 4th position last year. The decision is because Force India has tied with a new sponsor, the water technology company, BWT.
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“The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-headquartered water brand,” Force India confirmed in a statement. “The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne.”
“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history,” Force India owner Vijay Mallya said.
Force India had initially launched its car with a metallic silver livery as the primary colour and with orange and green as the secondary colours.
The radical pink livery brought both good and bad reactions by fans on Twitter and Social Media. Here check it out yourself:
Hope that the @ForceIndiaF1 drivers have got the same overall color as the 2017 livery … 😉
— Romain Grosjean (@RGrosjean) March 14, 2017
– looks like a bar of soap or a sickly indigestible sweet – yuk!
— Jon Mais (@JonMais) March 14, 2017
Awesome livery @ForceIndiaF1! Can't wait to see it on track. #F1 pic.twitter.com/B7vkvQmcON
— Giedo van der Garde (@GvanderGarde) March 14, 2017
New colour for 2017, as clever as the pink panther;)! What do you think about it?😜 #BWT @F1 @ForceIndiaF1 pic.twitter.com/HdCTyUDbPp
— Esteban Ocon (@OconEsteban) March 14, 2017
https://twitter.com/neilr1975/status/841632487809904640
Just saw the new @ForceIndiaF1… let's start the jokes with the pink:
– Pink Panter as reserve driver
– Force Gum-ndia
– Pink Power— MiniDrivers (@OfficialMinis) March 14, 2017
Finally a team with some balls. Well played @ForceIndiaF1 break the trend the rest will follow. @SkySportsF1 pic.twitter.com/P2qHMJbzcc
— Graeme Cessford (@gcessford16) March 14, 2017
If it gets people talking then that can only be a good thing 👍🏻. Bold choice but hopefully it’ll pay off for @ForceIndiaF1
— Glenn McAteer (@GmacaF1) March 14, 2017
Looks Sexy 😍😍 adding some colour to the grid 👍
— Shubham (@TheDalotCross) March 14, 2017
https://twitter.com/ReimaVesterinen/status/841655355885117441
@ForceIndiaF1 Force India presents new colour and driver. 😉#ForceIndia pic.twitter.com/povrlLpbiJ
— Dagmar Galama (@dgalama) March 14, 2017
Is that a gum? Is it a candy? No it's the @ForceIndiaF1 !!
— Supersharp (@SuperSharp10) March 14, 2017
@xMattyG @Tiametmarduk @_aarava new overalls for @ForceIndiaF1 this season pic.twitter.com/zfC0u4LOcH
— Stefan Escu (@escustefan) March 14, 2017
Is Cyril Sneer in charge of livery?! @ForceIndiaF1 pic.twitter.com/Xcxksgh77c
— Deli (@DelDelovely) March 14, 2017
something like that???? 😬😬😬😬 pic.twitter.com/qlAJTfAOcU
— ffficta (@ffficta) March 14, 2017
