The golf world is shocked by the news of the alleged breakup of the longtime sponsorship between Jason Day and Nike. On Monday, the Aussie arrived at Kapalua wearing Malbon, a luxury golf apparel brand. A day later, in the morning, the brand officially announced Day as its first-ever PGA Tour ambassador.

If someone asked a few years ago about this company, nobody could answer because it was an underground brand that fewer people knew about. However, Jason Day is not the only pro golfer who has joined Malbon Golf, though. The brand has also signed some of the rising stars of the LPGA Tour.

Despite not being the maiden golfer on the brand’s roster, Day is still the most notable partnership that Malbon Golf has formed. The former world no. 1 ditched his seven-year-old sponsor and shook hands with the seven-year-old brand. However, the details of their contract have not been revealed yet.

A new competition in the golf market

Malbon Golf is a lifestyle brand that combines the classic elegance of golf with the modern flair of sportswear. Found in 2017 by Stephanie and Erica Malbon, the brand aims to provide quality products, tell stories, and invite customers to join a community of like-minded thinkers. Malbon Golf has quickly gained popularity among golfers and celebrities alike, thanks to its unique designs, collaborations, and events.

The brand takes pride in its customers, and it is proud of itself as well since it offers a chance to the people to represent themselves while competing in the gentleman’s game. The brand regards golf as the greatest game on the earth with its very simple mission. The brand solely stands, “To inspire today’s youth to participate in the greatest game on Earth.”

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Who did the brand sign up with before Jason Day?

The brand came into the spotlight when it signed the first official sponsorship of a professional golfer, Yealimi Noh. Stеphеn and Erica Malbon met Noh at the Evian Championship in France. When she started her 2023 season, Malbon signed her, and ever since, she has represented the brand throughout the 2023 LPGA Tour season.

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While talking about what attracts her, she said, “Malbon’s effortlessly cool, casual style is what really attracted me to the brand. The way some pieces are oversized and comfy but still very fashionable. I also like how the styles vary from preppy to athletic and laid-back. I won’t have to stick to one style and will be able to express myself more with Malbon.”

The American brand has signed more female golfers along with Noh. One of them is rising star, Gigi Stoll. She is a former PNGA Player of the Year. Last year, in December, the Beaverton native earned her first-ever LPGA card. Stoll turned pro in 2019 and played on the Epson Tour, earning her LPGA Tour card for 2024. The 27-year-old was part of 45 members who completed the LPGA Q-Sеriеs. Apart from that, the company has signed with an Epson Tour player, Erika Smith.

Malbon Golf’s partnership with other brands

In November 2023, the brand partnered with Lexus as an automotive partner. They have signed a multi-year deal and will be collaborating on future events, such as a Malbon Golf-themed 2024 Lexus GX. Apart from that, the apparel brand has signed a deal with renowned company JBL as their audio partner. In December, as Malbon’s official audio partner, JBL set the stage at the opening of the new Malbon store in Coral Gables.

With these talented and charismatic golfers on board, Malbon Golf is poised to make a big splash in the golf scene and beyond. The brand is not only offering a new and exciting way to drеss and play golf but also a new and exciting way to enjoy and appreciate golf.

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